Head of Brand, TalkTalk
Office located in Finsbury, London
Broadband, mobile & TV provider
Posted today
Broadband, mobile & TV provider
1001+ employees
Posted today
Office located in Finsbury, London
1001+ employees
Company mission
To bring simple, affordable, reliable and fair connectivity to everyone.
Role
Who you are
- A senior marketing leader, with experience managing teams
- Highly commercial, with experience working in a fast-paced trading environment
- Strong creative ambition, with a track record of delivering stand out creative
- Experience managing agency relationships
- Experience managing multiple internal and external stakeholders, with the ability to influence at executive level
What the job involves
- Reporting into the Marketing Director, The Head of Brand will lead the TalkTalk brand team
- You will be responsible for a project to reimagine the TalkTalk brand, implementing a complete rebrand across all touchpoints including what we look like as a brand and how we talk
- You’ll be our brand guardian, responsible for how our brand shows up internally and externally
- You’ll support the Marketing Director in setting our brand strategy and oversee brand media plans to outshout our share of voice and drive maximum efficiency and effectiveness
- You will oversee idea generation, creative execution and evaluation across all brand channels TTL including campaigns and always on social media
- Key KPI’s for this role are brand recognition, brand consideration, share of ad awareness>SOV, demand, and sales
- Brand guardianship – Responsible for how the brand shows up internally and externally including tone of voice and brand look & feel
- Agency relationship management – work closely with our agency team to ensure they deliver best in class creative solutions on time and in full
- Strategy & planning – Responsible for the development of the brand strategy and marketing plan to meet our brand objectives
- Campaign development – Responsible for the overseeing of idea generation and execution of best-in-class campaigns developed by the agency
- Media strategy – Responsible for overseeing the brand media strategy to ensure we outshout the competition and maximise effectiveness
- Social Media – Oversee the social media strategy and execution, developed by the Senior Social Media Manager
- Leadership – Motivate, inspire and energise a team to develop world class communications that will disrupt, cut through and drive consideration for TalkTal
Salary benchmarks
Our take
TalkTalk is a connectivity provider serving 4 million customers. Originally founded as a subsidiary of Carphone Warehouse, it was demerged as a standalone company in 2010. TalkTalk boasts a number of firsts in the industry; including launching free calls between its customers, providing a whole-home filtering service, and bringing WiFi 6 router technology to the UK.
In hopes of optimising the experience of its broadband customers, TalkTalk has partnered with DZS, which is a leader in access and optical edge infrastructure and cloud software solutions. TalkTalk will leverage the market-leading technologies of DZS, including DZS CloudCheck and Expresse Cloud EDGE, towards reducing call escalations, minimising equipment replacements and shortening call handling times.
In 2022, TalkTalk acquired rival SSE from Ovo Energy, in order to bolster its customer portfolio. Rumours of its own acquisition by Virgin Media O2 followed that same year, though the deal did not come to fruition. The company also agreed a partnership with Telecom Acquisitions, the manager of a number of broadband ISP brands and products, which includes TalkTalk securing the controlling stake in the company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (1 round)
Aug 2007
$87.6m
GROWTH EQUITY VC
Total funding: $87.6m
Company benefits
- Company pension scheme
- Private medical insurance
- Income protection and life assurance
- We all lead different lives and like to work differently, so whether it's working from home or starting and finishing your day later, we’ll give you the flexibility you need to do your best work
- We offer all of our people free TalkTalk Fibre, TV and Phone (you’ll be helping us make them what they are, so it’s only fair that you get to enjoy them)
- We run lots of wellbeing initiatives throughout the year to support your financial, physical, mental and lifestyle wellbeing
- We offer 18 weeks’ fully paid maternity leave and 4 weeks’ fully paid paternity leave when the big day arrives. The same applies for adoptive leave too. And, if you’re a grandparent, we’ll also give you a day off to spend time with your new grandchild
- You’ll get the chance to join one of our employee networks, such as Talk Pride, Women in Tech, Wellbeing or Neurodiversity communities. From arranging events like monthly coffee mornings to providing support, our communities are there for you
- We want to recognise the people that go above and beyond, and display our company values — we do that in a number of ways, from a simple thank you, to experience days
- Plus, you’ll have your birthday off, fully paid, every single year!
Company HQ
Salford, UK
Leadership
Tristia Harrison
(CEO, not founder)Joined The Carphone Warehouse Group in 2000 and held a number of Senior Management and Executive positions at The Carphone Warehouse and TalkTalk Group, before becoming CEO in 2017.
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