Growth Marketing Lead, Airbnb
Metasearch & Paid Social
£94-118k
More information about location
Community marketplace for holiday accomodation
Be an early applicant
Community marketplace for holiday accomodation
1001+ employees
Be an early applicant
£94-118k
More information about location
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- We are seeking an exceptionally high performing growth marketer with the following skills and expertise:
- 9+ years of experience in Growth Marketing and/or related functions within a consumer-facing, fast-paced ecommerce company, with broad expertise in digital marketing
- A proven track record of managing performance marketing programs at scale, including metasearch and/or programmatic/paid social, for one or more large, global consumer brands
- Deep understanding of feed-based marketing and the technical architecture underpinning metasearch and display channels
- Deep understanding of the technical aspects of growth marketing: marketing tech stack and data pipelines, tracking, testing, analytics, etc. Should be extremely comfortable with Excel (functions, pivots, etc.); proficiency with writing and executing SQL queries is preferred
- Excellent cross-functional collaborative mindset that allows for deep collaboration with Country leads, Finance, Marketing Tech, and other stakeholders who may also work with key accounts
- Experience working with strong brand guidelines and an eye for high-quality creative execution
- Experience working with teams in different regions and a high-level understanding of regional growth opportunities
- Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
- Exceptional project management and organization skills, with meticulous attention to detail
- Proven experience working with globally distributed teams and a strong understanding of regional growth dynamics
- Comfort operating across time zones, including availability that overlaps with US Pacific time (PST)
What the job involves
- The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company
- As Growth Marketing Lead, Metasearch, you will play a critical role in managing and scaling our metasearch program across global markets. Your work will be critical to driving growth in our community of guests and hosts, with a particular focus on global expansion and new products and services
- We are seeking a world-class performance marketer to own and scale Airbnb's metasearch and display programs globally
- As part of the Growth Media team, you will manage strategic partnerships with premiere metasearch partners, develop and execute best-in-class programmatic and paid social strategies, and bring a deep technical fluency in feed-based marketing, bidding optimization, and experiment design
- The role demands superb attention to detail, a strong analytical foundation, and a track record of driving measurable impact through scalable, biddable media
- Success means maximizing the value of our digital media investments end-to-end — from channel strategy to execution to reporting — driving outsized growth for the global Airbnb brand and community
- Develop and execute a world-class global performance marketing strategy across metasearch and display channels (programmatic, paid social, and mobile) to exceed growth goals
- Develop and optimize bidding strategies to maximize revenue and efficiencies through best-in-class strategies
- Own account management for key metasearch partners, driving outsized growth through optimized placements, CTR improvements, and new partnership initiatives
- Flawlessly execute against campaign components to maximize efficiency, including technical setup of programs: audience management, creative testing, budget and bidding strategies
- Maintain a data-driven approach through continual optimization; leverage a strong background in experiment design and evaluation to exceed aggressive growth targets
- Lead end-to-end creative brief development and execution, collaborating closely with brand and creative teams to ensure an exceptional, high-quality bar for creative output
- Lead selection and execution of regional pilots across both channels
- Partner with Leadership and Engineering to ideate on opportunities to improve channel performance, particularly in the AI innovation space
Salary benchmarks
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company HQ
Showplace Square, San Francisco, CA
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
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