Founded in 2007, Skimlinks rode the wave of online activity as publishers struggled to monetize their ballooning online operations in the mid-teens of the decade. Affiliate programs allow publishers to get a cut of the revenue when their link drives a purchase on an e-commerce site. Skimlinks makes the process easier through automation.
Its technology automatically earns publishers a share of sales they drive through product links in commerce-related content created by editors. The platform is a one-stop solution, providing the technology and the data to start, grow and successfully scale a content commerce strategy.
Skimlinks connects 60,000 publishers to 48,500 merchants around the world, generating $2.5m of sales every day. With over ten years in the industry, Skimlinks has become a trusted long-term partner for publishers. Clients include half of the top content publishers in the US and in the UK such as Conde Nast, Hearst, Yahoo!, Huffington Post, Trinity Mirror, and MailOnline.
In 2021, Connexity acquired Skimlinks to fortify Connexity as a critically important customer acquisition channel for retailers and to strengthen publisher monetization solutions. Connexity has now been acquired by Taboola, a global leader in powering recommendations for the open web.
Steph
Company Specialist at Welcome to the Jungle