The Parabola platform aims to simplify the automation of regular tasks. Using a drag-and-drop interface, Parabola eliminates the need for programming knowledge and enables users to automate repetitive tasks within programmes such as Excel or Google Sheets and between software, for example, taking data from Salesforce to send targeted emails to a specific set of customers.
With the aid of an $8M financing round led by Matrix Partners, the company has created a Shopify connector, taking advantage of the upsurge in online shopping and opening up to a potentially huge market of e-commerce businesses.
There are several other successful businesses such as Integrify and RoboTask, each with similar offerings for task automation. Parabola differentiates itself from these competitors with the continued innovation around e-commerce, with the integration of the Shopify platform, a huge time saver for online retailers.
Kirsty
Company Specialist at Welcome to the Jungle