CRM Manager, Bokksu
$85-115k
+ Stock options
3+ days a week in office
Japanese snack subscription service
Job no longer available
Japanese snack subscription service
21-100 employees
Job no longer available
$85-115k
+ Stock options
3+ days a week in office
21-100 employees
Company mission
To deliver artisanal Japanese snacks, teas, and products worldwide.
Role
Who you are
- Turn Numbers into Action - You can gather insights from data and then craft user communications across email, SMS, and landing pages
- Passion for Lifecycle Marketing - Every touch point in a user journey is unique and exciting to you
- Marketing Software Expert - Experience and deep understanding for a variety of Marketing Automation Tools, analytics platforms, and data integration technologies
- Data Junkie - Track record of building dashboards, providing regular reporting, and ultimately moving numbers for the business
- 4-6 years of experience working in CRM, email/SMS or lifecycle marketing. E-commerce and/or D2C preferred
- 2+ years of experience in an analytical role, ideally using SQL to create segments as well use BI tools (i.e. Mode, Looker, etc)
- 1-2 years of experience using CDPs (e.g., HighTouch)
- Experience using Google Analytics 4
What the job involves
- Manage the Lifecycle - Maintain a content calendar that covers all lifecycle touchpoints inclusive of managing email/SMS/push campaigns, cohort segmentation, and merchandising strategy
- Go with the Flow - Collaborate with creative to develop best-in-class flows and campaigns, inclusive of promotions, seasonal campaigns, and limited time product releases that surprise and delight our customers
- Testing Testing 1, 2, 3 - Actively conducts tests on lifecycle flows and journeys, reviews performance to identify optimizations, and iterates
- Drive with Data - Build weekly, monthly and quarterly reports that quantify the impact, identify trends, and encapsulate key initiatives, partnering with the analytics team on ad-hoc analysis and deep dives
Our take
Bokksu is an the authentic Japanese snack box company and has been offering subscription packages direct to customers since 2016.
The company sets itself apart from long-time rival, Tokyo Treat with its exclusive partnerships with small, local Japanese merchants. While Tokyo Treat often sources from larger manufacturers, Bokksu's focus on authenticity and supporting local businesses has earned it a dedicated following among snack lovers who are looking for a genuine taste of Japan.
Thanks to its strong foundation, Bokksu has expanded its reach to even more exciting opportunities. Beyond its popular snack subscription service, it is also tapping into the fast-growing online grocery market. While competitors like Umamicart and Weee! may offer similar products, Bokksu stands out with its nationwide shipping, allowing it to stay ahead in an ever-evolving eCommerce landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (1 round)
Jan 2022
$22m
SERIES A
Total funding: $22m
Company benefits
- Unlimited Time Off: Time off matters! We offer an unlimited PTO policy
- Insurance: Medical, dental, and vision coverage
- Retirement: 401K plan
- Commute Benefits: Pre-tax benefits are available!
- Wellness: Gym and other wellness discounts to help you stay healthy
- Free snacks, teas, & coffee
- Freebies: Yup, you get a free Bokksu each month! And our in-house Japanese snack & team bar!
Company HQ
Midtown East, New York, NY
Leadership
Danny Taing
(Founder & CEO)A Stanford sociology grad who worked as a Google adwords strategist, and then in business development at Rakuten.
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