Senior Growth Marketer, bitrefill

Salary not provided

SQL

MongoDB

Google Analytics

Excel

MailChimp

Intercom

SEMrush

Optimizely

Typeform

Mixpanel

Braze

Senior and Expert level

Remote from Europe, UK

Bitcoin-To-Giftcard company

Be an early applicant

Bitcoin-To-Giftcard company

21-100 employees

B2CB2BCryptocurrencyPaymentsBlockchain

Be an early applicant

Salary not provided

SQL

MongoDB

Google Analytics

Excel

MailChimp

Intercom

SEMrush

Optimizely

Typeform

Mixpanel

Braze

Senior and Expert level

Remote from Europe, UK

21-100 employees

B2CB2BCryptocurrencyPaymentsBlockchain

Company mission

To allow people to live on cryptocurrency as easily as possible, with no bank or exchange account required.

Job

Company

Role

Who you are

Based in Europe. Likely to use the Bitrefill Card daily
5+ years of experience in Product Marketing Management, Performance Marketing or Growth Hacking
Proficiency in analytics tools like Mixpanel, GA4, or Rockerbox. Capability of analyzing datasets on SQL Databases or MongoDB is a plus
Mastery of Excel or similar spreadsheet software
Native-level English proficiency, high-level Spanish is a plus
Experience in building multichannel marketing workflows in tools like Sendgrid, Mailchimp, Braze, Intercom or Customer.io
Experience with Typeform and Google Forms for survey design and execution
Familiarity with growth hacking tools like Optimizely, SEMrush
Understanding of Kanban methodology is a plus

What the job involves

As a Senior Growth Marketer at Bitrefill, your mission is to make sure we are heading in the right direction, backing our decisions with solid and reliable data
Based on market research, you'll identify customer needs and untapped opportunities, fueling our marketing campaigns and influencing our product development
You'll strengthen key industry relationships, promoting strategic partnerships that extend our reach
Ultimately, your role is pivotal in fostering Bitrefill's growth, enhancing user satisfaction, and solidifying our standing in the digital currency market
Conduct market research, identify growth opportunities using tools for desk research and surveys
Orchestrate marketing activities for product launches, e.g., managing the multichannel communication for a new feature's rollout
Implement growth hacking experiments to identify new niches, e.g., testing different pricing strategies or referral programs
Monitor and analyze marketing activity results, product metrics, and provide optimization suggestions based on data
Generate actionable customer insights for product development, e.g., identifying a new service need through feedback analysis
Build partnerships and manage co-marketing, co-branding activities with industry players
Create effective marketing content and on-site value proposition explanations
Communicate dev team requirements for implementing marketing platforms
Plan, execute, and analyze A/B and multivariate tests across the user journey to maximise conversion rates

Application process

APPLICATION DEADLINE: SEPTEMBER 15TH
We will first start processing the applications once the deadline is over

Our take

Bitrefill sells gift cards that you can use as vouchers to buy things like electronics, groceries, clothing, phone refills, or flights to go on holiday. Its main selling point is ease - the fact you can virtually pay for anything with cryptocurrencies through gift cards.

Similar to a credit card, when a user buys a gift card or phone refill, they will earn a cash back reward, but in the form of the largest cryptocurrency, bitcoin. The company continues to grow by building new features to add to its appeal, such as enabling users to pay their bills and taxes with bitcoin, or integrating with Strike - the payment application - to access 5% cashback in bitcoin.

Founded in 2015, it is one of the oldest players facilitating crypto payments and hence rode the wave of crypto uptake. There are currently thousands of merchants across almost 200 countries integrated in the network, which have included brands from Amazon and Airbnb to Domino’s and Netflix.

Freddie

Company Specialist at Welcome to the Jungle

Insights

16% employee growth in 12 months

Trustpilot (4.8)

Company

Funding (2 rounds)

Apr 2021

$7m

EARLY VC

Jun 2019

$2m

SEED

Total funding: $9m

Leadership

Michel Gustavsson

(Co-Founder & Business Development)

Previously served as Head of Recruitment & Sales Training for Dialect AB and as Regional Manager for Rabble Communications.

Sergej Kotliar

(Co-Founder & CEO)

Currently serves as a Digital Currency Specialist for ITG Digital. Has founded Charismatic Revolution, Banterfly, and Rabble Communications, and acted here as CTO.

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