Promenade is a parent company for multiple platforms designed to help solve issues in the food, beverage, and florist industries. Initially, it brought technology to the florist industry, allowing the purchaser of gifts to see photos of the actual arrangement before it was delivered. The company also set up a free online florist store with sales analytics, tools, a website builder, and more.
The company has expanded its offering to help other businesses access the online space by offering them the tools to create delivery options, point-of-sale services, and inventory management; including Dig-In to pizzerias, and Swigg to liquor stores.
Third-party delivery apps pose some threat to the value that Promenade can offer to small businesses. However, its use of Tortoise delivery robots to provide contactless flower delivery during the pandemic demonstrated an intuitive approach to the complex problems that local businesses face, which bodes well for how it will create business value in the future.
Steph
Company Specialist at Welcome to the Jungle
