Market Intelligence & Positioning Specialist, Syndio
Product Storytelling
$144-160k
+ Equity
Pay transparency compliance solutions
Open for applications
Pay transparency compliance solutions
101-200 employees
Open for applications
$144-160k
+ Equity
101-200 employees
Company mission
To help companies eradicate workplace inequities and ensure every employee is valued for who they are and what they contribute to their company's' success.
Role
Who you are
- Significant experience in product marketing, competitive intelligence, market research, or a closely related field, ideally in B2B SaaS
- Strong written communication skills with the ability to distill complex product and market information into clear, usable content for Sales and field teams
- You've built programs before, not just contributed to them. You will be standing up the win/loss and competitive intelligence functions
- A researcher's instinct and a storyteller's sensibility, able to find the signal in market noise and translate it into positioning that resonates
- Experience with tools like G2, Gartner Peer Insights, Crayon, Klue, or similar competitive and review platforms is a plus
- Highly organized and able to manage multiple workstreams with competing timelines without losing detail quality
- Collaborative by nature, this role touches nearly every team and requires someone who builds relationships easily and follows through consistently
- At Syndio, we're building a diverse team that values candor, curiosity, and community. If you share these values and are interested in joining us, we'd love to talk with you even if you don't 100% meet the "about you" listed here. We don't expect anyone to have all the answers, as long as you're willing to learn and grow with us
What the job involves
- Owns the operational backbone of Syndio's product marketing function, maintaining the systems, content, and intelligence that help Sales, SE, and field teams go to market with clarity and confidence. This role sits at the intersection of product, marketing, and sales, and is the connective tissue that keeps Syndio's market-facing story accurate, accessible, and battle-tested
- Reports to the Sr. Director, Product Marketing and Brand
- Maintain and version all customer-facing product messaging, ensuring collateral, web pages, and enablement assets reflect current positioning at all times
- Own Syndio's product content library, including feature one-pagers, capability matrices, packaging comparisons, and use-case narratives, so Sales and SE can find what they need without re-requesting it
- Partner with Content and Creative to refresh assets when product or positioning changes, managing timelines and intake so nothing falls through the cracks
- Translate product roadmap updates and release notes into plain-language summaries that field teams can act on immediately
- Coordinate product launch execution end-to-end, including building launch briefs, managing asset production timelines, and ensuring Sales has what it needs before GA
- Support the development of demo scripts, SE talking points, and persona-specific value narratives for new products and packaging tiers
- Partner with Sales Enablement to identify gaps in field readiness and prioritize support accordingly
- Stand up and maintain Syndio's competitive intelligence program under the direction of the Sr. Director, building the tracking infrastructure, source list, and reporting cadence from the ground up
- Monitor key competitors on an ongoing basis across positioning, pricing, features, packaging, and customer feedback signals
- Synthesize findings into regular competitive briefs and battlecards that Sales can use in active deals
- Flag emerging threats and category shifts to marketing and sales leadership in real time
- Stand up Syndio's win/loss program, including interview guide development, outreach process, and a consistent reporting format that makes findings actionable for Sales and leadership
- Conduct or coordinate win/loss interviews with recent buyers and lost prospects, in partnership with Sales and CS
- Maintain a living repository of win/loss themes, with regular synthesis shared across Sales, Marketing, and Product
- Surface patterns that inform positioning, objection handling, and competitive response
- Own Syndio's presence on G2, Gartner Peer Insights, and comparable platforms, including profile accuracy, review generation campaigns in partnership with CS and Customer Marketing, and response strategy
- Monitor and report on review trends, competitive standing, and platform-driven traffic as part of a regular marketing intelligence cadence
- Act as a primary liaison between Product and Marketing, attending relevant product standups or reviews, surfacing marketing implications of roadmap decisions, and ensuring the marketing org has full visibility into roadmap decisions and can move in lockstep with product releases
- Support analyst relations prep by building background materials, capability summaries, and competitive context for briefings
- Bring a consistent point of view on how the market perceives Syndio relative to competitors, and share it proactively across teams
Application process
- Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision
- 30 min interview with a member of our Talent Team
- 45 minute zoom interview with the Hiring Manager
- Three video interviews with several team members - 2.5 hours
Our take
As companies are making greater commitments to paying and treating their employees more equitably, Syndio offers them an analytics-driven platform that enables them to more easily measure, achieve, and maintain this. The startup counts a number of Fortune 500 companies amongst its customers, including American Airlines, Salesforce, and Nordstrom.
Workplace equity is about much more than just boosting brand reputation. Recruitment and staff retention, company culture, and business performance have all been shown to improve with better DE&I results. Therefore, the draw of Syndio’s offering is quite clear - enabling businesses to convert verbal promises into measurable, provable outcomes.
Syndio’s growth since its 2016 launch has been impressive, with funding secured in 2022 allowing it to ramp up operations and scaling efforts. It also joined the London Stock Exchange Issuer Services Marketplace, becoming a trusted third-party service provider for listed companies, which gives it a chance to serve yet more impressive clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Mar 2022
$50m
SERIES C
Sep 2021
$50m
SERIES C
Total funding: $132.8m
Company benefits
- Best medical plans on the market (90% employee coverage, 50% dependents)
- Life & Disability paid by the company
- Stock options
- Up to 16 weeks of paid parental leave
- 401(k) option
- Access to Talkspace online therapy
Leadership
Maria Colacurcio
(CEO)Co-founded and was VP of Marketing at digital work collaboration platform Smartsheet. Co-founded and is a Board Member at Fair Pay Workplace. Has worked in managerial and directorial roles at Starbucks and Microsoft, and founded educators' professional development foundation Ideas Ignited.
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