Performance Marketing Manager, MasterClass
$126-140k
Streaming platform for learning
Job no longer available
Streaming platform for learning
501-1000 employees
Job no longer available
$126-140k
501-1000 employees
Company mission
To help unleash the human potential, by inspiring individuals to learn amazing new skills.
Role
Who you are
- Experience in a hands-on performance marketing role optimizing towards and reporting on CPA or ROAS targets on TikTok, Instagram, and/or other paid social platforms
- Successfully managed influencer and talent relationships from start to finish
- Worked in a highly cross-functional role to coordinate content approvals
- Knowledge expert across current and emerging paid media platforms with insights into industry, bidding, targeting, creative, and platform best practices and trends
- Ability to work with ambiguity to define campaign strategy and execution
- Strong communicator with the ability to collaborate with cross functional groups
- Analytical with the ability to pull data and generate reports to unlock strategic insights and action items
What the job involves
- This role will have broad responsibility for the global performance, operations, and strategy of influencer and affiliate programs with executional focus on TikTok ads to meet new sales targets
- Additional opportunities exist to own other media channels including but not limited to podcasts, streaming audio, radio, programmatic video, and more
- Own influencer and affiliate relationship management via Aspire or Influencer agencies to generate performance-driven user-generated content (UGC) to fuel the TikTok platform
- Influencer Prospecting & Outreach: Research, identify, and coordinate relationships with influencers through inbound and outbound outreach
- Campaign Concepting & Briefing: Develop creative and strategic briefs for influencer campaigns in collaboration with cross-functional teams
- Contract Negotiations & Terms: Coordinate contract agreements and ensure compliance with legal and regulatory requirements
- Content Feedback and Monitoring: Monitor influencer content and provide feedback to ensure compliance with brand guidelines
- Content Approvals: Liaise with cross-functional teams to ensure influencer content is approved and ready for publishing
- Formulate a winning TikTok media strategy through rigorous channel testing focused on campaign structure, targeting, creative, landing pages, and more
- Campaign Structure: Own campaign build structures, targeting approach, and landing page destinations as needed to execute strategic campaigns
- Creative Optimizations: Leverage UGC to identify appropriate briefing, creative approach, and relevant optimizations to elongate creative impact
- Performance Monitoring: Actively manage daily campaign health focused on performance KPIs of ROAS, CAC, and more
- Reporting & Insights: Monitor, track, and proactively deliver ongoing performance reports and analyses with a focus on efficiently increasing channel scale in partnership with data analytics
- Assist with the execution and management of the affiliate program, coordinating communications between our external agency, including the following:
- Collaborate with external agency to guide messaging outreach for the affiliate program
- Filtering and approving new affiliate partners in line with program goals
- Develop and communicate messaging for partner outreach including class launches and promotional events
- Analyze weekly performance of the affiliate program with the ability to spot gaps and provide unique insight
Our take
MasterClass is a streaming platform that offers its members the chance to learn skills and theory directly from the best in the business, all with celebrity status. For example, learning to cook with Gordon Ramsay, mastering tennis techniques with Serena Williams, and perfecting songwriting with Alicia Keys.
The streaming platform provides more than 100 classes across nine categories, including sport, wellness, music, food, and business. Each class is made up of around 20 short video lessons, accompanied by a workbook and a members’ community.
With a $2.5 billion valuation and no shortage of funding, MasterClass is seen as a leader in the edtech market and differentiates itself from fierce competitors Udacity and Udemy by blurring the line between education and entertainment.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2021
$225m
SERIES F
May 2020
$100m
SERIES E
Total funding: $461.4m
Company benefits
- Health & Wellness: Premium medical, dental, and vision insurance plans for you and your family. OneMedical and Peloton subscriptions. Access to Modern Health and Included Health for additional well-being and expert medical care
- Paid Time Off: Take the time you need when you need it. Company-wide winter and summer recharge breaks and half-day Fridays
- Equity: In addition to a competitive base salary, our equity plans allow employees to share in the success of the company
- Unique Perks: Quarterly flex dollars for whatever you need, cell phone and internet stipends, lunch on Tuesdays for those in-office, and the occasional instructor drop in
- Family Planning: Competitive parental leave programs for both birthing and non-birthing parents. Leave administration with Cocoon. Fertility support through Carrot
- Learning & Development: We are a learning company after all! Full access to MasterClass courses and the opportunity to gift memberships to loved ones. Personal development dollars are provided every 6 months for things like career coaching or books
- Charitable Giveback: Company charity matching and paid days off to volunteer in your community
Company HQ
SoMa, San Francisco, CA
Leadership
David Rogier
(Founder & CEO)Having studied at Washington University, they worked in Strategy and Operations at Tesco for 3 years before taking an MBA at Stanford. They used this experience to found MasterClass.
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