Revenue Operations Director, VidMob
Marketing
Creative data company
Job no longer available
Creative data company
101-200 employees
Job no longer available
101-200 employees
Company mission
To harness creative data for marketers to make smarter creative and media decisions.
Role
Who you are
- 7+ years of experience in Revenue/Marketing/Sales Operations
- 5+ years in a B2B Enterprise Software/SaaS company
- Strong understanding of marketing and sales processes, methodologies, and tools, with a proven track record of success in developing & implementing standards for marketing and sales excellence
- Specific tool experience in Marketo, Demandbase, Salesforce, LinkedIn Sales Navigator, Sales Intelligence tools (Gong), and other tools that drive Sales productivity
- Excellent analytical skills; ability to analyze complex data sets, draw meaningful insights, and provide actionable recommendations to support sales decision-making
- Experience driving complex cross-functional projects from ideation to execution
- Startup experience, preferred
What the job involves
- Work with sales & marketing to manage, optimize, and run the systems and processes to support the end to end revenue operations value chain
- Support the Head of Marketing and marketing organization, specifically in cross-functional account based marketing and demand generation. Support the marketing budget process and operational metrics
- Be the central administrator of marketing and sales enablement technology to guide best practices, oversee documentation, troubleshoot, and ensure technology features and functionalities are implemented and integrated efficiently for scale
- Help support a data-driven growth strategy by working with leadership to provide recommendations. Design and track KPIs, campaign performance, and identify insights and trends that can be used to improve targeting/messaging/conversion
- Sales and MarTech Optimization: Ensuring successful and appropriate tech integration across marketing and sales platforms. Be the Salesforce advocate for marketing to support ABX for sales/marketing execution
- Provide analysis to understand the performance of marketing channels (attribution), identify opportunities and make recommendations for improvement. Create marketing influenced pipeline forecasts and ABX measurement dashboards, tracking sales activities
- Work alongside GTM leadership to define marketing and sales goals, quotas, and territories, and provide insights and recommendations on performance and trends
Our take
VidMob is a world-leading platform for the Intelligent Creative industry that provides an end-to-end solution to help brands improve their marketing results by unifying creativity and data. It is also the only company in the world to receive a certified creative marketing partner badge from every major social and digital platform.
The platform is designed to help businesses move creative operations to a remote software platform, with an aim to keep the video marketing process flexible even when faced with challenges such as scaling to meet production demand while following best practices. Marketers can uncover richer signals and new opportunities to drive better results, while also tapping into VidMob’s expert creative network and insights.
VidMob is now eyeing global expansion, starting in the European market, and has been releasing new capabilities such as its Creative Automation, which will automate dynamic product ads for Meta before being widely released. This capability will enable direct-to-consumer brands and eCommerce companies to dramatically improve their speed and scale on the platform, therefore improving client retention for VidMob.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2022
$110m
SERIES D
Feb 2021
$50m
SERIES C
Total funding: $204.9m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Alex Collmer
(Founder & Executive Chairman)Studied Engineering at Cornell, and then co-founded and served as CEO at Autumn Games - during which time they founded Vidmob.
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