Demand Generation Director, Infraspeak
More information about location
Intelligent maintenance management platform
Open for applications
Intelligent maintenance management platform
101-200 employees
Open for applications
More information about location
101-200 employees
Company mission
To provide a category-busting, fully centralised Intelligent Maintenance Management Platform (IMMP) that works for managers and technicians tackling the era of Maintenance 5.0.
Role
Who you are
- 6-8 years of experience in a leadership role within demand generation, preferably in a B2B SaaS environment
- Proven experience managing and scaling ABM strategies, inbound and outbound marketing, and paid media campaigns
- Expertise in orchestrating demand generation operations across multiple channels, including SEO, paid search/social, content marketing, email marketing, and events
- Strong understanding of marketing automation tools, CRM systems, and lead nurturing processes
- Analytical mindset with the ability to measure, analyse, and optimise key performance metrics such as MQLs, SQLs, and revenue pipeline
- Excellent leadership and collaboration skills, with experience managing cross-functional teams and working alongside sales departments
- A strategic, growth-oriented mindset combined with hands-on experience in execution
- Ability to communicate complex strategies clearly and inspire both your team and stakeholders
- Strong problem-solving skills with a data-driven approach to decision-making
- Curiosity, grit, and a passion for staying ahead of industry trends
- Positive attitude and a sense of humour—vital for navigating fast-paced environments
- Be a source of good life to everyone around you 💙
What the job involves
- We seek an experienced and strategic Demand Generation Director to drive our next growth phase by orchestrating a best-in-class demand generation operation
- As our Demand Generation Director, you will lead and scale our demand generation strategy across multiple channels, combining organic growth, paid media, inbound marketing, and outbound efforts
- You will collaborate closely with the Head of Performance Marketing and the Head of Sales Development, ensuring that both areas are aligned and operating at peak performance to create, capture, and convert demand into a revenue pipeline efficiently
- Your primary responsibility will be to build and optimise an Account-Based Marketing (ABM) approach, taking it to the next level of sophistication
- You will be responsible for driving revenue pipeline growth by delivering a steady flow of high-quality opportunities to the sales team and increasing our brand visibility across target markets through digital channels
- Lead the demand generation strategy, combining inbound and outbound marketing efforts to create and capture demand across multiple channels
- Collaborate with the Head of Performance Marketing and Head of Sales Development to align efforts and maximise results
- Orchestrate cross-functional campaigns incorporating organic growth strategies, paid media, SEO, social media, email marketing, and more
- Optimise and scale our Account-Based Marketing (ABM) approach, ensuring personalisation and precision in targeting key accounts
- Oversee demand creation/capture through organic and paid channels to ensure a balanced pipeline
- Build robust frameworks for lead generation and nurturing, ensuring seamless handover to the sales team
- Track, measure, and optimise key metrics such as lead quality, conversion rates, cost-per-acquisition (CPA), and return on ad spend (ROAS)
- Develop and manage the demand generation budget to maximise impact while ensuring cost-efficiency
- Ensure that our demand generation efforts are scalable and future-proof as we continue to grow
Application process
- We usually respond within two weeks
Salary benchmarks
Our take
As facilities and maintenance managers strive to achieve operational efficiency, the need for comprehensive management software is more important than ever. Infraspeak provides an intelligent maintenance and facilities management platform that simplifies data-driven decisions by combining data from legacy systems, IoT devices and third-party software into one platform.
The company’s simple, flexible, and impactful product is used by over 50,000 maintenance teams worldwide, including Siemens, Mitsubishi Electric, Engie, and Intercontinental. Backed by Indico Capital Partners, Caxia Capital, and Innovation Nest, the company’s software has been adopted by a range of industries, from hospitality to healthcare. As the most integrated maintenance management platform in the market, Infraspeak is well set to see continued growth as its focuses on furthering development and expansion.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Oct 2024
$19m
SERIES B
Jul 2023
$7.9m
SERIES A
Total funding: $42.7m
Company benefits
- Flexible Working Hours
- Flexible Work Location
- Monthly Perks Budget
- Free Snacks
Company values
- Meritocracy
- Holacracy
- Ownership
Company HQ
Porto, Porto District
Articles
Leadership
Co-Founder & Board Member of Founders Founders, worked in a variety of roles at UPTEC including Startup Acceleration Program Manager and Technology Center Manager. Founder & former Coordinator at Cooltiva-te, Founder & former Project Leader at Talks 2.0.
Luís Martins
(CTO and VP of Product)Former Facility Management Consultant at UPTEC. Previously worked as a Maintenance Software Developer at Avac Piquet, Facility Management Consultant at FEUP, and Technical Assistance Software Development at Cool Heat, Lda.
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