Airtable allows users to create and collaborate on spreadsheets and relational databases without having to write lines of SQL code. It's most often used for customer-relationship management, project management, workflow planning and inventory.
In this sense, the concept is similar to the likes of Google Sheets and Microsoft Excel, but the fact that it functions as a database while remaining as easy to use as a spreadsheet is what sets it apart. So too does the fact that it can be used to build apps using Airtable’s own library of User Interface tools.
Whilst startups, including NocoDB, are setting out to challenge Airtable's industry-leading position, since launching in 2012, the business has grown pretty spectacularly, amassing an $11 billion valuation. The company also boasts an impressive (and evergrowing) list of customers using its cloud based platform, including Netflix, Expedia, Medium and Shopify.
Kirsty
Company Specialist at Welcome to the Jungle