Marketing Campaign Specialist, Renaissance
$68-93k
More information about location
Educational assessment technology and solutions
Job no longer available
Educational assessment technology and solutions
1001+ employees
Job no longer available
$68-93k
More information about location
1001+ employees
Company mission
To accelerate learning for all children and adults of all ability levels and ethnic and social backgrounds, worldwide.
Role
Who you are
- A driver, eager to take initiative
- A natural collaborator who leads others easily
- Growth-minded and flexible, excited by change
- Digitally savvy
- Bachelor's degree (B.A.) from four-year college or university with 2+ years of campaign marketing experience OR Equivalent combination of education and experience
- Some experience crafting, coding, and maintaining email templates using HTML and CSS, preferred
- Strong writing skills for both internal and external communications and copy
- Ability to manage multiple projects (or campaigns) at any time with different key stakeholders
- Understanding of audiences, segmentation, and ability to work on both B2B and B2C campaigns
- Familiar with Marketo; Some experience working on email marketing campaigns, lead generation and nurturing, and Google Analytics
- Proficient with web and marketing analytics platforms required
- Proven portfolio of campaigns that have grown pipeline and revenue
- Strong analytical thinking and problem-solving skills
- Ability to articulate strategic objectives in a clear campaign brief
- Excellent communication and organizational abilities
- Some experience marketing/ sales development, lead nurturing and/or K-12 professional, preferred
- Some experience calculating figures and amounts such as potential market share and opportunity size, preferred
- Good understanding of demand generation and sales principles
- Experience with Microsoft Office Suite (e.g., Outlook, Word, PowerPoint, Excel) including Google Sheets
- And other duties as assigned
What the job involves
- Work closely with the Senior Manager of B2B Marketing to develop campaign strategies and turn them into actionable campaigns
- Plan, execute, and manage marketing campaigns to drive brand awareness and customer engagement
- Collaborate with cross-functional teams to develop compelling campaigns aligned with business objectives
- Analyze campaign performance and provide actionable insights for optimization
- Devise cohesive campaign strategies across multiple channels
- Lead projects, ensuring seamless execution and delivery
- Clearly and accurately position products’ features and benefits while qualifying prospects’ needs, authority, timeframe to purchase, and budgetary information
- Build and maintain positive working relationships with marketing and sales teams
Our take
Renaissance Learning is one of the largest U.S. providers and a global leader in reading, math, and assessment solutions for K-12 schools. Through acquisitions and development, Renaissance Learning is the parent company of a slew of educational companies, such as Nearpod, Illuminate Education, KeyPhonics, Schoolzilla, and more.
Used in 40,000 schools in more than 100 countries around the globe, the company powers some of the most recognizable assessment programs in education, such as Accelerated Reader (to support individual reading practice), myON (increasing students' access to high-quality reading materials), and myIGDIs (for accurate assessment of early learning).
Renaissance has a valuable reputation for being a company that truly addresses a range of educational needs faced by students by providing educators with the tools they need to help learners of all levels succeed. Its continuous growth within the space has the company well set to maintain a strong market share in an expanding and well-funded sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (1 round)
Feb 2014
$40m
LATE VC
Total funding: $40m
Company benefits
- Tuition Assistance (Up to $5,250)
- Career Development Platform
- Employee Assistance Program
- Employee Well-being Program to Cultivate Healthy Habits
- Premium Subscription to Calm
- Up to 20 weeks of Parental Leave (6 weeks unpaid, 14 weeks paid)
- 12 Paid Holidays
- Paid Vacation Time Off
- Flexible Work Schedules
- Milk Stork: Breast Milk Delivery Service
- World Class Benefits -Medical, Dental, Vision
- Expert Second Opinion
- Community and Company Events
- Telemedicine
- Accident, Critical Illness & Hospital Indemnity
- Short and Long Term Disability Options
- Weight Loss Program
- Employee Assistance Program
- Retirement and Investment Advice
- 401 (k) and Roth 401 (k)
- Health Savings Accounts
- Flexible Spending Accounts
- Identity Monitoring Protection
- Life Insurance with Company-Paid Premium
- Voluntary Life Insurance for Employee, Spouse, Children
- Employee Referral Program
- Commuter Benefits
Company HQ
Wisconsin Rapids, WI
Leadership
Chris Bauleke
(CEO)Former CEO of myON and Healthland. Was an SVP & General Manager at McKesson for 16 years before becoming President of Health Systems Performance Solutions.
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