Campaign Executive, Mifu

£25-30k

Entry and Junior level

London

3 days a week in office (Fulham Broadway, London)

Micro-influencer marketing

Job no longer available

Micro-influencer marketing

1-20 employees

B2BMarketplaceMarketingContentSocial Media

Job no longer available

£25-30k

Entry and Junior level

London

3 days a week in office (Fulham Broadway, London)

1-20 employees

B2BMarketplaceMarketingContentSocial Media

Company mission

To become the global solution to accessing micro-influencer marketing, whilst providing a place for influencers to receive fair compensation for their content.

Job

Company

Role

Who you are

Bachelors Degree or higher
Excellent Organisational Skills: we often have multiple projects running at once, each with their own unique requirements
The Ability to Take Initiative: this is a startup environment, so we’re looking for someone able to take ownership of projects and get stuck in from day one
Excellent People & Communication Skills: you’ll be communicating with dozens of influencers at any one time, both written and verbally

Desirable

An Awareness of What’s Trending & Social Media Platforms: you’ll be helping influencers bring their content to life and fanning that spark to help our clients go viral
Be Opinionated: no idea or opinion is too small. We’re looking for someone willing to weigh in on creative dilemmas or even challenge our existing ideas!

What the job involves

Day-to-day management of influencer campaigns. This includes:
Finding and messaging relevant creators across platforms such as IG or TikTok
Negotiating terms and payments with influencers
Giving creative direction and feedback to influencers
Helping develop, ideate, and pitch influencer campaigns to new clients in a range of industries
Creating content for our social media pages (IG, TikTok, Twitter, LinkedIn, and blog)
Supporting the tech team with product testing the app and platform
Offering input into ad hoc projects that pop up around the office. In the past, we’ve produced video content, hosted a fashion shoot, and even threw a launch event - no two days are the same, and we love it that way!

Application process

1. A 5/10 minute phone call
2. A 45 minute interview with the two founders

Salary benchmarks

Our take

Influencer marketing has become a big business as people increasingly turn away from traditional media and towards the socials instead. With their large online audiences, social media influencers are attractive for brands to partner with. Yet with spiralling costs, limited availability and often a poor brand fit, this isn't always an appealing alternative.

Mifu offers another option - a marketplace linking businesses with micro-influencers, people with social media followings in the thousands to tens of thousands. While lacking the reach of larger influencers, they often have closer relationships with their own audiences and can generate authentic enthusiasm for products and brands.

Mifu has grown swiftly since its 2022 founding and has built a solid customer base of its own, including the likes of the Beaver Trust, Instinct Productions and StudioCanal. Going forward it is focusing on building additional partnerships and bringing more influencers onto its platform. As companies switch on to the potential for micro-influencer marketing to drive sales, Mifu is well poised for future success.

Freddie

Company Specialist at Welcome to the Jungle

Company

Funding (2 rounds)

May 2023

$0.1m

GRANT

Mar 2022

$0.1m

GRANT

Total funding: $0.1m

Company benefits

25 holiday days + Bank Holidays
Parking space for cars, bikes, and scooters
Hybrid Working
Team Lunches

Company HQ

Fulham, London, UK

Leadership

Kasim Khan

(Co-Founder)

Prior to founding Mifu was a Marketing Team Member with Weedingtech.

Alex Asher

(Co-Founder)

Was NEF+ Fellow at the Centre for Entrepreneurs, and Founder & Lead Developer of Appsher.

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