CRM Associate, Stitchfix
$78-104k
Online personal styling
Open for applications
Online personal styling
1001+ employees
Open for applications
$78-104k
1001+ employees
Company mission
To change the way people find clothes they love by combining technology with the personal touch of seasoned style experts.
Role
Who you are
- You have 3-5 years of experience in CRM marketing, with hands-on experience in e-commerce focused Lifecycle, Batch and transactional programs
- You have led or executed large-scale, highly personalized CRM programs at scale, with experience in automation and complex workflows
- You are a self-starter who takes ownership, moves to execution quickly, and thrives in an independent, high-ownership role. You have experience leveraging Push and SMS across all CRM tactics
- You are adept at building strong cross-functional relationships, partnering effectively with stakeholders across Creative, Product, Engineering, and Customer Service
- You are highly data-driven, with the ability to analyze complex programs and translate insights into actionable strategies
- You understand consumer mindset and have a customer-focused approach, using intuition and empathy to guide decisions. You are comfortable being scrappy and taking initiative in fast-paced, high volume environments
- You demonstrate exceptional verbal and written communication skills, and can confidently present ideas and recommendations
What the job involves
- The CRM team at Stitch Fix is responsible for strengthening the relationship with our clients, maximizing their value, and retaining them as active clients for as long as possible
- At its core, Stitch Fix is a personalization service, and the CRM team leverages data and insights to bring that same level of personalization to our marketing
- Our ultimate goal is to deliver the right message to the right customer at the right time
- Stitch Fix is looking for an experienced and highly driven CRM Associate to own key strategic pillars and executional initiatives within the CRM organization while supporting growth, innovation and scalability
- In this role, you will lead the execution of complex CRM programs, including transactional and lifecycle campaigns, while building scalable and innovative solutions for our customer communications
- You will work across multiple channels – Email, App Push, Direct Mail, SMS and Packaging Inserts – collaborating closely with our Creative, Data Science, Client Experience and Engineering teams
- This role requires someone comfortable with high-volume programs, capable of taking ownership of campaigns from strategy through execution, and skilled at navigating cross-functional partnerships, utilizing learnings from all other marketing channels
- Lead and execute CRM initiatives across Lifecycle, Transactional and Batch programs, including highly personalized, scalable campaigns
- Support and evolve Lifecycle strategies, building and optimizing robust programs for millions of clients
- Leverage analytics to measure campaign performance, identify opportunities and drive data-informed decisions
- Drive measurable improvements in customer engagement, loyalty, decreased churn and increased reactivation rates
- Own end-to-end execution of campaigns, monitoring results and adapting programs as necessary
- Support a strong content strategy into all of our communications, that puts our Stylists at the forefront
- Contribute to CRM innovation, implementing new processes, tools, and ideas that enhance the customer experience and drive business outcomes
- Create and share out high- level reporting and insights for leadership across the organization
Our take
Shopping online for clothes is not always a fun experience. Finding clothes you like is only half the battle. Sizing guides and return policies seem to have been designed to be challenging to understand, and can also vary wildly from company to company.
Stitchfix sets out to change this by making online clothes shopping personalized and hassle-free. Customers take a survey on their personal tastes, and pay a one-off fee for a stylist, to receive a box of 5 personalized items. Then, they simply pay for any items they keep, or return what they don't want free of charge. The stylists fee is deducted from the first purchase and if they keep all 5 items, they receive a discount.
Stitchfix's unique blend of technology, and human touch in styling, allows the company to deliver its personalized experience at scale, with its growing data sets putting them in a great place to predict consumer trends and preferences. Unfortunately, the company has been hit hard by the current economic climate - cutting staff back in June 2022 as well as again in early 2023. Only time will tell if this once exciting brand will be able to bounce back from this bump in the road and find success again in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2014
$30m
SERIES C
Oct 2013
$12m
SERIES B
Total funding: $47.6m
Company benefits
- Leadership, managing people program, career journey & other training opportunities
- Company equity for eligible roles
- Medical, dental and vision benefits
- 401(k) plan
- Unlimited vacation for qualified roles
- Competitive parental leave
- Enjoy 40% off of Fixes plus access to quarterly sample sales
- Collaborative workspaces - Open floor plan with standing desks & living room seating throughout
Company HQ
Financial District, San Francisco, CA
Leadership
Katrina Lake
(CEO)BA in Economics from Stanford. MBA from Harvard Business School. Previously 2 years as an Associate at The Parthenon Group and 2 years as an Associate at Leader Ventures.
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