Marketing Lead, MachineFi
Decentralised IoT infrastructure
Job no longer available
Decentralised IoT infrastructure
1-20 employees
Job no longer available
1-20 employees
Company mission
To realise the vision that devices are owned by the people and serve the people.
Role
Who you are
- 5+ years of experience in marketing, communication, web3
- Bachelor’s degree in Business or Marketing
- Intimate understanding of traditional and emerging marketing channels
- Excellent communication skills
- Ability to think creatively and innovate
- Budget-management skills and proficiency
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc
- Creativity and the ability to develop original content
- Ability to develop content that provokes engagement
- Strong leadership qualities
- Ability to be a team player
What the job involves
- Oversee all marketing campaigns
- Implement multiple marketing strategies across the suite of brands and related products
- Ensure the company is communicating the right messaging to the right audiences to significantly grow each area of the business
- Represent the marketing team at cross-functional group meetings including product management, and company catch-ups
- Updating senior leadership on the progress of marketing activities and reporting on the results of activities
- Manage and coordinate marketing and creative staff
- Lead market research efforts to uncover the viability of current and existing products/services
- Collaborate with media organizations and advertising agencies
- Lead brainstorming sessions so as to generate new ideas for new campaigns
- Coordinate with the product department to develop effective strategies and activities
- Monitor current campaigns, ensuring team meets deadlines and complete necessary tasks
- Analyze data to evaluate the success of our marketing efforts and come up with new ideas to improve brand marketing and exposure
Our take
Advancements in data connectivity, robotics, AI and virtual reality have led to major changes to the world of work, with driverless cars able to autonomously carry passengers, security systems that can identify people in a crowd by sight and surgeons and skilled technicians able to carry out tasks at any distance. Deloitte estimates that 30% of the world's workforce will be replaced by machines in the next 20 years, which leads to the question - who owns these machines, their data, and their share of the emerging $12.6 trillion machine economy?
MachineFi Lab is an attempt to answer this question with "the people". By leveraging blockchain technology and applying it to the Internet of Things (IoT) space, it is creating an infrastructure suite which allows users to create apps and deploy devices on a decentralised machine network. By incentivising individuals and businesses to participate it provides a more efficient movement of data by bypassing centralised data stores and offers an extra layer of security to users, who remain in control of their information.
MachineFi's solution is already being used in some applications, for instance, some cameras as well as Pebble's supply chain management solution. It has attracted funding for its vision in a Series A funding round led by Samsung Next, which will be used to develop its platform and expand into new verticals, for instance in geolocation services. As IoT becomes an ever more present feature of life, infrastructural projects such as MachineFi may well prove key in helping to drive adoption and avoid some of the worst effects of centralised control of the industry.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Jun 2022
$10m
SEED
Total funding: $10m
Company HQ
Downtown Los Angeles, Los Angeles, CA
Leadership
Raullen Chai
(Co-Founder & CEO)Is the co-founder of MachineFi Lab and IoTeX. Previously a Senior Software Engineer/Tech Lead at Google.
Jing Sun
(Co-Founder)Also a Founding Member and Head of Investment & Ecosystem at IoTeX, and a Managing Partner at Sparkland Capital.
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