Vice President of Partnership Channel Marketing, Vestwell

• 8-10 years in B2B marketing with experience in partner/channel marketing or integrated marketing roles
• Demonstrated ability to lead strategic marketing programs that support complex partner ecosystems
• Experience managing teams, cross-functional stakeholders, and external vendors or agencies
• Skilled in translating business needs into compelling campaigns and scalable programs
• Strong communication, project management, and stakeholder engagement skills

Desirable

• Vestwell is seeking a strategic and collaborative Vice President of Channel Partner Marketing to lead marketing efforts across our advisor, financial institution, and state program channels
• This leader will be responsible for developing and executing high-impact marketing strategies that strengthen our partner relationships, accelerate growth, and drive engagement throughout the customer lifecycle
• You’ll build scalable programs that empower financial advisors, state entities, and institutional partners to grow with us—delivering tailored campaigns, resources, and enablement that reflect their unique needs and market dynamics
• Strategy & Leadership
• Lead the marketing strategy across Vestwell’s partner channels, including State Programs and Financial Institutions
• Guide a small but growing team in delivering high-performing campaigns and enablement strategies
• Partner with the SVP of Marketing to build a scalable operating model for partner marketing
• Integrated Campaigns
• Build and manage multi-channel marketing campaigns—including email, digital, content, and events—tailored to advisor and institutional partners
• Ensure relevance and resonance with specific partner audiences while leveraging broader brand initiatives when appropriate
• Measure and optimize program performance with clear KPIs aligned to business goals
• Partner Enablement
• Develop marketing toolkits, partner decks, sales collateral, and engagement strategies that help advisors and institutions communicate effectively with their clients
• Translate thought leadership into actionable, channel-specific content that drives enrollment and retention
• Act as a bridge between marketing, sales, and state/client success to align messaging and GTM strategies
• Client & Channel Support
• Build strong relationships with client-facing teams to uncover marketing needs and co-create impactful solutions
• Represent marketing in external partner conversations, helping shape go-to-market plans and supporting partner-driven initiatives
• Own the execution of partner-focused events, webinars, and sponsorships

• It starts the same for every candidate: getting to know the team members through 1 - 2 conversations about Vestwell, your experience, and your interests
• Next steps can vary by role, but the usual next steps are a skill or experience screen (e.g. a coding interview for an Engineer, a portfolio review for a Designer, deeper experience call for other roles) which leads to a virtual or in-person interview panel after that if the screens go well
• Before making an offer, our interview process concludes with a references check stage for your recruiter to meet with a current or former supervisor and peer. We prioritize transparency and lack of surprise throughout the process