Tradeshow Event Marketing Manager, Retool
$135.2-167.1k
More information about location
Low-code internal tools building software
Open for applications
Low-code internal tools building software
201-500 employees
Open for applications
$135.2-167.1k
More information about location
201-500 employees
Company mission
Retool's mission is to create the future of internal software by making software development for engineers simpler and more accessible.
Role
Who you are
- We’re looking for someone that does more than just checks a box and executes against a task list
- You’ll have extensive experience not only managing and executing tradeshows but you’ll also know all the different dependencies, impacts, deadlines, event email campaigns, enabling the audience acquisition teams, creating memorable experiences, and knowing if and when to pivot when things aren’t heading in the right direction
- You are able to handle pressure and the demands that may come in when you are managing multiple tradeshows
- You have seen it all and can adapt to changes when needed while rallying the team
- 5+ years of tradeshow event marketing experience with a B2B or developer tools startup
- 5+ years experience planning and executing hosted and sponsored events
- 7+ years experience managing direct mailer/gifting campaigns
- The fast pace of start-up life requires adaptability, and team members may occasionally work outside standard hours to support key deadlines. Team members are encouraged to communicate openly about their schedules to support both personal and team productivity
What the job involves
- We’re a fast-paced startup with plenty of room to experiment and create immediate impact from your work
- You’ll get to wear different hats and work across many teams at Retool
- In this pivotal hands-on role, you'll be at the forefront of leading and executing major quarterly events across North America
- As a Tradeshow Event Marketing Manager, your primary responsibility is to develop and manage tradeshow marketing events that drive both new business pipeline and customer expansion
- You will be partnering with sales and other cross functional teams to create marketing programs that will drive growth
- Develop and Implement a North America tradeshow and event strategy aligned with Retool’s Strategic Events goals. This includes ongoing identification, evaluation, and selection of relevant industry events based on a consistent criteria that focuses on where our target personas gather
- Collaborate with your events & field marketing peers, sales, and product teams to define event objectives, messaging, deliverables, speaking slots, and participation
- End to end planning: Strategy, pre-planning, during, and post-event. This also includes campaign integration with broader team initiatives, driving alignment and gaining buy-in from sales to maximize impact
- Manage all aspects of each event: Sponsorship recommendation based on understanding what our target goals are, contract negotiation, booth location selection, booth design, materials, shipping, swag, email outreach, vendor relationships, staff scheduling and training, and own other engaging ancillary events we sponsor or host during these tradeshows
- On-site leadership: Oversee all aspects of event setup, logistics, and on-site execution, acting as the primary point of contact to ensure flawless operations and a positive attendee experience
- Post-event reporting: Lead post-event analysis by capturing key performance metrics, attendee feedback, and actionable insights, identifying opportunities for improvement and future success
- This position reports to the Global Field Marketing Lead. 25% travel in North America is expected
Our take
Retool allows developers to build internal applications quickly using a complete set of ready-made building blocks. These internal applications can be used to display company data from a range of sources, including Redis, Salesforce, Google Cloud, and Slack.
For a monthly fee, the platform enables companies to save time that they would have otherwise spent on developing their own internal applications. Retool brands itself as 'low-code,' meaning that it is easy to use and customize. There is a huge demand for systems that allow teams to analyze the data they already have. Retool already counts brands such as Amazon, Philips, Peloton, NBC, and Mercedes-Benz as customers.
Retool was founded in 2017, and the company is now valued at over $1 billion. Founded by Oxford graduate David Hsu, the management team includes ex-Stripe and ex-Airbnb employees with plenty of experience in taking a company from a start-up to a global brand. Retool was awarded $45 million in Series C in 2022, which it is using to expand its workforce, tweak its platform, and develop new products.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2022
$45m
SERIES C
Dec 2021
$20m
SERIES C
Total funding: $165.2m
Company benefits
- Competitive healthcare, dental and vision benefits
- Breakfast, lunch and dinner at our San Francisco and New York offices
- $1,200 annual stipend for anything learning-related (books, conferences, classes, etc.)
- $1,000 work-from-home-setup stipend
- Flexible PTO
- Family planning support and paid parental leave
- 401(k) Matching
- Mental health and wellness benefits
Company HQ
Civic Center, San Francisco, CA
Articles
Leadership
David Hsu
(CEO)David studied Philosophy and Computer Science at the University of Oxford, before founding Retool in 2017. He has served as CEO ever since.
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