Director of Digital and Demand Generation, Fivetran
$179.7-224.6k
Office located in Oakland, CA
Automated data movement platform
Job no longer available
Automated data movement platform
1001+ employees
Job no longer available
$179.7-224.6k
Office located in Oakland, CA
1001+ employees
Company mission
To make access to data s simple and reliable as electricity.
Role
Who you are
- Minimum of 10 years experience in digital, lifecycle marketing and campaigns, preferably in B2B SaaS. At least 5 years experience in a leadership role managing a multi-disciplinary team
- Prior experience working within a hybrid Product-Led and Sales-Led business
- Track record driving effective demand generation programs targeting various stages of the funnel (Awareness, MQL, Pipeline); adept at partnering with XDRs and Sales to continually improve conversion rates
- Highly analytical with a passion for using data to drive decision-making and ROI. Experience managing program budgets in excess of $5M, delivering 10x return
- Positive leadership skills to inspire and motivate a team, and create a productive work environment that fosters creativity and innovation
- Ability to build collaborative relationships with key stakeholders, communicate at all levels of the organization, and deliver compelling presentations that articulate strategy, plans and results
What the job involves
- We’re looking for a Director, Digital & Demand Generation to create impactful campaigns that drive brand awareness, lead activation, and pipeline. The ideal candidate is a strategic thinker, strong communicator, and skilled people manager with experience driving inbound marketing programs that fuel pipeline growth
- Own the digital marketing and demand generation functions for North America, driving brand awareness, lead and pipeline generation. Optimize channels including organic and paid search, social media advertising, lifecycle marketing, email nurture, and webinars, to achieve Sales-Led and Product-Led objectives and targets
- Partner with Product Marketing to develop campaign and launch plans, build messaging and content that drives high engagement
- Oversee lifecycle marketing to engage and nurture leads throughout the funnel, ensuring conversion, adoption and retention.
- Lead and manage a team of 6 direct reports, providing direction and mentorship to drive high-performance execution. Manage agency relationships and external vendors including content syndication, paid media and SEO
- Use data-driven insights to monitor, analyze, and optimize funnel performance across all channels. Cultivate a test-and-learn culture to drive conversion and maximize ROI
- Collaborate with Sales, ABM, Product Marketing, Content, Brand, Marketing Operations, and Alliances to create cohesive, compelling marketing programs that align with revenue goals
- Drive innovation and experimentation by leveraging new tools, emerging technologies, and best practices in growth marketing
Our take
Fivetran is a data integration company focused on one simple idea: making data easy to move and use. It provides a fully managed platform that automatically moves data from hundreds of sources into cloud destinations, helping team centralize information without building or maintaining complex pipelines. So, by handling the heavy lifting behind the scenes, Fivetran allows organizations to spend less time managing infrastructure and more time working on their data.
This approach has a real and growing impact, with more than 700 fully managed connectors, Fivetran supports hybrid and multi-cloud environments and keeps data accurate and secure as it flows into analytics and AI systems. Trusted by over 7,600 customers worldwide, the platform helps businesses standardize how data is collected and shared across teams, breaking down silos and making insights more accessible. And the result is a stronger data foundation that supports faster decision-making and innovation.
In 2025, the company's momentum was also recognized with a Microsoft Marketplace Partner of the Year Award and a finalist spot for Microsoft's Americas Emerging Partner of the Year. These milestones reflect its role in helping enterprises modernize data infrastructure on Microsoft Azure and prepare for AI-driven workloads. By continuing to deepen its partnerships and focus on reliable, automated data movement, Fivetran is well positioned to carry this success forward as organizations increasingly rely on data s the backbone of future intelligence.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$565m
SERIES D
Jun 2020
$100m
SERIES C
Total funding: $727.7m
Company HQ
Downtown, Oakland, CA
Leadership
George Fraser
(CEO)George graduated with a PhD in Neurobiology from the University of Pittsburgh.
Taylor Brown
(COO)Taylor studied Business Administration (focusing on design strategy) at California College of the Arts to Masters level.
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