Head of Creator Marketing, Substack
$250-310k
+ equity
Platform for writers & podcasters
Be an early applicant
Platform for writers & podcasters
1001+ employees
Be an early applicant
$250-310k
+ equity
1001+ employees
Company mission
To give thinkers, writers, and creatives the opportunity to pursue their curiosity and make money at the same time.
Role
Who you are
- You connect story to business by default. You don't see creativity and growth as separate modes. You care about how a narrative translates to inbound and how a creator win drives signal in the market. You’ve also worked closely enough with product teams to know how a feature becomes a proof point and how to get in front of technical teams early enough to shape/substantiate story rather than react to it
- You've operated at a senior level inside an agency, media company, or platform. You've run programs, led teams, and owned business outcomes. You know how to develop and lead from a point of view, and influence excellence in the people around you
- You've been a writer, journalist, or have spent time working directly with creators. You understand how creative people make decisions, what earns their trust, and what makes a platform story inspire someone to act
- You have legible evidence of taste. Either your own (in what you've written, built, or championed), or in your track record of developing people who have it
- Stretch: You've published something yourself. You understand firsthand how stories travel, what makes audiences grow, and what it feels like to build something people show up for consistently
What the job involves
- Substack is building a new economic engine for culture, giving the most interesting people on the internet the power of their own publishing platform. The terms of our culture shouldn't be set by legacy media gatekeepers or chaos-fueling social platforms, but by the people who actively shape it
- This role exists to make Substack the obvious home for those people
- This is not a creator partnerships role, or influencer marketing, or a PR function
- The work is to craft Substack’s product-led story making the most ambitious voices in culture want to create here. When a great writer /creator/podcaster is deciding where to go to build their independence, we want Substack to feel like the only real answer
- Your north star will be to drive high-quality creator inbound that converts into paid subscriptions and app users. You will craft and bring to life our creator marketing narrative (through product marketing, programs, and creator campaigns), and build the machine that drives cultural authority for Substack
- This is a 0-to-1 role which means the team and infrastructure you'll need doesn't fully exist yet. You'll build it
- The platform story at every altitude. You'll develop and steward the product-led narrative that explains what Substack is and why it matters for creators right now. The narrative work is not only external, it includes internal thought leadership that will keep creator-facing work coherent across product, comms,, and partnerships
- The proof-point machine. You'll identify the creator stories that prove what's possible on Substack, and build the operation that gets those stories into the places where creators actually pay attention (press, social, industry moments, word of mouth). You'll know how to make a creator win feel like a signal, not a press release
- Cultural authority. You'll partner with our Head of Partnerships and Head of Brand/Editorial to build campaigns, programs, story angles, partnerships, and content that make Substack a persistent presence in the conversations where creators make decisions. What those look like is yours to determine but it needs to earn Substack a seat at the table across priority categories
- Creator inbound and conversion. You'll own how the platform story reaches the right people and work across partnerships, comms, and product to close the loop from narrative to pipeline to lifecycle to evangelism. What we're saying, to whom, through which channels, and how we know it's working
- The team. You'll build and lead a small, high-craft function that leverages AI to deliver on narrative and a distinctive brand identity at scale
Our take
Substack is an online platform for journalists and writers to manage subscription-based newsletters. It has attracted a range of users who wish to connect with their audiences in a different way to social media or ad-based models, and boasts more than 35 million subscribers.
For an industry that has seen a steady decline in its fortunes since the rise of digital, Substack is a breath of fresh air. It allows journalists to avoid the clickbait-heavy models that have dominated the last decade, and provides more freedom than its competitors. Users produce their newsletters on the site for free, charging an optional subscription fee of which Substack takes 10%.
The company continues to seek out ways to diversify its offerings, whilst securing funding rounds to expand its reach. It has also taken an outspoken approach to the AI-generated content that is taking over the internet. It already provides its users access to an AI-detection tool, and is exploring other features such as enabling users to opt out of seeing AI-generated content on their feeds altogether.
Steph
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2025
$100m
SERIES C
Nov 2024
$10m
ANGEL
Total funding: $200.3m
Company benefits
- Remote work support - All employees receive a generous allowance to customize their home offices
- Comprehensive health care - Substack covers 100% of premiums for employees and their dependents, and fully funds HRA plans
- Parental leave - We want employees to be fully present for the new members of their family, so we offer generous parental leave
- Flexible vacation and paid time off - You’re the best person to decide when you need a day—or a week—off to travel or decompress. Our flexible vacation policy puts you in control
- Company holidays and Winter shutdown - In addition to flexible time off, we honor 12 paid holidays annually on average. And we close the office between Christmas Eve and New Year's day to recharge each year
- Phone & internet stipends - Many of our employees work from home or on the go. So we offer full time employees a monthly stipend to cover for phone and internet costs
Company HQ
The East Cut, San Francisco, CA
Leadership
Chris Best
(CEO & Co-Founder)After several software internships, they co-founded Kik Interactive in 2009, serving as CTO until 2017. At this stage, they founded Substack, and have served as CEO ever since.
Hamish McKenzie
(Chief Writing Officer & Co-Founder)Previously a journalist for several publications include The Independent and Time Out. Lead Writer for Tesla and Editorial Advisor to Kik Interactive.
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