Demand Generation Manager, Workato

• 2–4 years of experience in B2B marketing, demand generation, or campaign marketing
• Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.)
• Familiarity with CRM systems like Salesforce
• Strong attention to detail and ability to manage multiple tasks at once
• Comfort working from established campaign frameworks and processes
• Analytical mindset with interest in learning campaign measurement and optimization
• Strong written and verbal communication skills

Desirable

• We’re looking for a Demand Generation Campaigns Manager to help execute and optimize integrated marketing campaigns that drive awareness, engagement, and qualified leads
• This is a hands-on, individual contributor role focused on campaign execution, coordination, and performance tracking across multiple channels
• You’ll work closely with senior demand gen leaders, product marketing, and marketing operations to bring campaigns to life and ensure programs launch on time and perform effectively
• Supporting the execution of integrated demand generation campaigns across email, webinars/events, paid media, content, and website
• Building and launching campaigns in marketing automation tools (emails, landing pages, forms, nurture programs)
• Coordinating campaign timelines, assets, and stakeholders to ensure on-time delivery
• Partnering with Product Marketing to apply messaging and positioning to campaign assets
• Working with Sales and SDR teams to support campaign follow-up and enablement materials
• Tracking and reporting on campaign performance (leads, engagement, MQLs, pipeline contribution)
• QA campaigns before launch to ensure accuracy and best practices
• Assisting with A/B testing, optimization, and post-campaign analysis
• Maintaining campaign documentation, calendars, and reporting dashboards