Head of Growth, Open
+ Equity
Tuesday to Thursday in office
3 days a week in office (Venice Beach, CA)
Mindfulness & meditation learning platform
Be an early applicant
Mindfulness & meditation learning platform
21-100 employees
Be an early applicant
+ Equity
Tuesday to Thursday in office
3 days a week in office (Venice Beach, CA)
21-100 employees
Company mission
To broaden the world of modern meditation, drawing from practices old and new, designing varied, reliable ways in to the present moment.
Role
Who you are
- 4+ years in growth marketing, from strategy to execution, ideally in a B2C startup environment
- 2+ years experience in managing and mentoring high-performance growth teams
- Proven hands-on track record in paid user acquisition (Google ecosystem experience a strong plus)
- Advanced knowledge of marketing data stack, attribution, BU economics
- Data-driven, insight-led, and experimentation-focused mindset
- Strong people management skills, with the ability to build processes and influence cross-functionally
- Capable of delivering high impact quickly and prioritising what matters most
- Intellectual honesty, always striving to improve and learn
- Resourceful, optimistic, tenacious, confident, and full of energy
- Self-starter, forward-thinking, innovative, and comfortable owning big responsibilities
- Ambitious, results-driven with a bias to action. You have a can-do-more approach, a passion to make an impact and exceed your goals
- Curious, humble, adaptable, and able to thrive in ambiguity
What the job involves
- We’re looking for a Head of Growth Marketing to design and lead our paid and organic growth strategies, across both acquisition and retention with strong tech skills to own attribution, and martech
- Reporting directly to the CEO, you’ll play a pivotal role in scaling Open, with the chance to build much from scratch and shape the company’s trajectory. This is a strategic role that also requires rolling up your sleeves and driving execution
- Define, own, and execute a long-term growth marketing strategy that compounds over time, balancing near-term revenue with durable product-led growth
- Drive rapid, efficient customer growth through full ownership of the growth stack across digital channels (Paid Social, Paid Search, Affiliates, Organic Social, Email and Push) and offline levers (brand partnerships and strategic collaborations), with hands-on ownership of at least one core paid UA channel, preferably Google
- Design and implement marketing attribution from first principles, establishing experimentation-informed models and building MMM from scratch to guide spend allocation, forecasting, and scaling decisions
- Define the north-star KPIs for growth, translate them into clear operating metrics, and create transparency and accountability across the organization
- Establish and run a rigorous experimentation engine across new and existing channels, rapidly identifying signal, scaling what works, and shutting down what doesn’t
- Own budgets, ROI, and business cases end-to-end, with disciplined planning, clear reporting, and a strong learning loop that informs future strategy
- Build an in-house creative factory capable of shipping high-velocity, high-quality creative, while effectively leveraging and managing external agency partners
- Partner closely with Product and R&D to identify, prioritize, and deliver growth initiatives that are grounded in user insight and reinforce long-term product value
- Build, lead, and mentor a high-performing growth team with strong ownership, high standards, and a bias toward execution and impact
Our take
It's easy to get caught up in today's on-demand digital world, something that can lead to poor mental health and a lack of mindfulness. Whilst many mobile apps have been developed to help people tackle this, many focus on independent learning experiences and specialize in particular areas instead of focusing on a wider idea of mindfulness.
Open provides a learning platform for mindfulness and meditation, allowing users to access professionally-led video classes across a variety of activities such as meditation, yoga, music and spirituality. The company also sells sustainable clothing that supports its philosophy of mindfulness and is designed for comfort during meditation and yoga.
Whilst many meditation apps on the market will present Open with strong competition, the company stands out with its unified approach to mindfulness - providing content and clothing for a wider mindful lifestyle. The company has also partnered with a large portfolio of highly-qualified teachers, providing expertise that can be difficult to find in existing solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Oct 2021
$9m
SERIES A
Nov 2019
$5.4m
SEED
Total funding: $14.4m
Company benefits
- Healthcare (health, dental, vision)
- Flexible PTO
- Access to all Open classes (in-person & virtually)
- Equity
Company HQ
Downtown Los Angeles, Los Angeles, CA
Leadership
Raed Khawaja
(Co-Founder & CEO)Experience as GTM, Head of Strategy, and Head of eCommerce for PepsiCo from 2011 to 2014. Director at Jyve from 2016 to 2018.
Peter Tseng
(Co-Founder & CTO)Experience as a Software Engineer at DoorDash from 2013 to 2015. Investor at SV Angel from 2016 to 2019.
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