Marketing Lead, Big Time Studios
China
Gaming studio integrating NFTs
Job no longer available
Gaming studio integrating NFTs
21-100 employees
Job no longer available
21-100 employees
Company mission
To build cutting edge AAA entertainment for the 21st century.
Role
Who you are
- Bachelor’s degree or above from a competitive university
- Native Chinese speaker, fluent in English
- Deep understanding of crypto, gaming, and Chinese culture
- Two Years of marketing experience, preferably in gaming, tech, fintech, or cryptocurrency
- Working knowledge of the blockchain and cryptocurrency industry
Desirable
- Relationships with marketing leads in crypto currency or gaming
- Graphic design
- Video editing
- Event planning
- Additional foreign language proficiency
What the job involves
- As a world-class marketer, you will join a small, fully remote team and work on marketing Big Time to players in China and growing the Big Time Chinese community
- Engage with current Big Time players who speak Chinese, answering questions, hosting events, and playing with them to build consensus
- Reach out to marketing leads, build exposure for Big Time in the Chinese crypto market, and drive new players/investors (crypto communities, DAOs, web3 projects, and so on)
- Constantly communicate with valuable players/investors about game updates and insights
- Define community and marketing strategy, and cater to our Chinese community
- Communicate overarching messaging to various teams (Marketing, Social Media, Community, Dev, etc.). Be the bridge between BTS and Chinese players
- Reach out to marketing leads to build exposure for Big Time in the Chinese gaming market and drive new players (esports team, gaming platform, internet cafe, and so on)
Our take
Nonfungible tokens (NFTs) have become a popular commodity, and Big Time Studios is bringing them into the world of gaming. The company is developing the world’s first action game based on crypto technology, with the view to making NFTs accessible to a mass-market audience.
The company is creating technology that other gaming companies will be able to deploy but, in order to get to market and prove the concept, the studio is developing the first game of this kind, "Big Time". The title is an action role-playing game in which players acquire and trade NFT-based items, that has industry veterans from studios such as EpicGames and Blizzard on board for development.
With the ultimate goal of becoming the gold standard for what NFTs and crypto can offer gamers, the company was both well-regarded and anticipated in the community. Unfortunately, rather than invest the capital it raised from this anticipation into growth, the company invested in high-risk crypto lender Genesis, which has since become embroiled in the FTX scandal and filed for bankruptcy.
Despite the rather large setback, it is entirely possible that Big Time Studios still had a sizable runway yielded from the crypto boom, and only time will tell if the company manages to progress beyond this. For now, "Big Time" remains in closed Beta, only accessible to players holding NFT passes, and there is no way to tell when new news of the project will be announced.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (1 round)
May 2021
$10.3m
SERIES A
Total funding: $10.3m
Company benefits
- Fully remote work
- Yearly company offsite
- Flexible PTO
- Experience creating a new IP with franchise potential
- Experience working with gaming veterans of game titles with a gross aggregate revenue well over $10B USD
Company HQ
Historic Core, Los Angeles, CA
Leadership
Ari Meilich
(CEO)Previously co-founded Benchrise. Served as a Project Lead for Decentraland, acting now as an Advisor. Experience in Neuroscience Research for Brown University, New York University, and as a Market Research Analyst for CRV.
Thor Alexander
(President & Executive Producer)Previously founded Lucky Puppy, acting as CEO, and MMP Game Development, serving here as an Editor. Experience as Vice President of Production for Decentraland, Executive Producer for Zynga, Director of Product Management for Metaplace, and Development Director of Electronic Arts (EA).
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