Senior Lifecycle Marketing Manager, Opendoor

• 5+ years of experience in lifecycle, retention, or CRM marketing, with a strong focus on full-funnel, multi-channel journeys
• Proven ability to take initiative and operate independently in fast-moving environments. You don’t wait to be told — you spot the opportunity and go
• Experience designing and managing multi-channel programs across email, SMS, push, and ideally landing pages or site experiences
• Hands-on expertise with Iterable is required. You’re fluent in setting up complex journeys, using dynamic content, and building segmentation logic within the platform
• A test-and-learn mindset, with a track record of running thoughtful A/B and multivariate tests
• Strong analytical chops — you’re comfortable diving into performance data and using insights to drive action
• Excellent collaboration and communication skills, with the ability to influence and align cross-functional teams
• Comfort with HTML, audience logic, and marketing automation tools
• A strategic mind and a creative eye — you understand what makes customers tick and can bring that to life in both messaging and experience
• We’re looking for a strategic, self-starting Senior Lifecycle Marketing Manager to join our Engagement & Activation marketing team and lead the evolution of our multi-channel customer journey
• This role is ideal for someone who thrives in ambiguity, seizes ownership, and is equally energized by strategy, execution, and iteration

Desirable

• As Senior Lifecycle Marketing Manager, you'll be responsible for designing and executing full-funnel lifecycle programs across email, SMS, push, and site
• You'll play a key role in shaping how we engage and retain customers — delivering relevant, delightful, and conversion-driving experiences at every step of the journey
• Lead the strategy, development, and execution of multi-channel lifecycle campaigns across email, SMS, push, and landing pages — focused on driving customer engagement, conversion, and retention
• Own the customer journey from onboarding through winback — designing thoughtful, high-impact touchpoints that meet users where they are
• Take initiative and drive cross-functional efforts — partnering closely with Product, Sales, Brand, and Analytics to surface insights and bring programs to life
• Work autonomously — identifying opportunities, proposing bold ideas, and moving them forward without needing clear or prescriptive direction
• Build and scale segmentation strategies that personalize content based on user behavior, lifecycle stage, and predictive signals
• Establish a strong testing roadmap, including creative, timing, messaging, and channel strategies to maximize effectiveness and deliver learnings
• Define, track, and report on performance metrics, sharing results and recommendations regularly to inform business decisions
• Contribute to a culture of continuous improvement, curiosity, and experimentation — always asking, “What’s next?” and “What if?”