Lead Product Manager, Hinge
Monetization
$197.5-237k
Dating app for meaningful relationships
Be an early applicant
Dating app for meaningful relationships
201-500 employees
Be an early applicant
$197.5-237k
201-500 employees
Company mission
To help singles build meaningful relationships by connecting in person, helping people to get off dating apps.
Role
Who you are
- 6+ years product management experience, preferably with a background supporting consumer technology, marketplace platforms or subscription based products
- Solid business acumen and comfort working closely with finance partners to define, track and deliver impactful outcomes
- Proven track record of driving revenue growth through innovative product strategies and experiments
- Deep understanding of pricing models, customer segmentation and subscription products
- Strong analytics skills, with experience working with data tools
- Exceptional communication and storytelling abilities to influence stakeholders at all levels
- Experience working with A/B testing frameworks and growth experimentation methodologies
- A customer-centric mindset with a focus on delivering long term value
What the job involves
- As the Lead Product Manager for Monetization, you’ll be at the forefront of designing, launching and scaling initiatives that optimize Hinge’s revenue streams
- You’ll own critical projects that enhance value for our users while aligning with broader business objectives
- You’ll collaborate with cross-functional teams - including finance, engineering, design, marketing, AI and data science - to build scalable solutions that drive sustainable growth and help our users on their journey
- Product Leadership: In this role you will be a leader within Growth, expected to work at the highest levels of the company to gain executive buy-in and sponsorship of your roadmap and project proposals. This role also involves close collaboration with our Finance leadership to meet Hinge’s financial goals for the year
- Product Strategy: Define and iterate Hinge’s end-to-end strategy for monetizing our product, while maintaining a first-class experience for free users and aligning it with the company's overall goals and objectives. Experiment with pricing models, feature bundles and subscription tiers to enhance customer adoption and maximize revenue
- Roadmap Planning: Create and maintain a clear product roadmap, regularly aligning with stakeholders
- Communication: Clearly communicate roadmaps, priorities, experiments and decisions across the organization, from partner teams to executives
- Feature Development: Lead and collaborate cross functionally on the ideation, design, technical development and launch of optimizations and new capabilities that will help users date more efficiently while helping Hinge drive exceed revenue goals
- Data Analysis: Partner with data and analytics to track feature performance and make data-driven decisions to iterate. Analyze user behavior, engagement trends and revenue metrics to identify new growth and merchandising opportunities
- Cross-functional Collaboration: Work closely with Hinge’s other product, design, data, research, and engineering teams to ensure alignment, and effective execution
Our take
Hinge is a dating app that sets itself apart from its competitors by focusing on relationships over hookups. It predominantly caters to people looking for long-term commitments. It has abandoned the “swipe” approach that’s often associated with game-like dating apps, such as Tinder, and instead it focuses on in-depth profiles and compatibility recommendations to help users better connect with each other.
In 2019, 50% of single people in the US had never used a dating app. Now, online dating has become part of the new normal, and Hinge’s focus on long-term, meaningful relationships is well-positioned to tap into the current desire for companionship and stability, as well as the growing market trend toward online dating.
The "dating app designed to be deleted" is the fastest-growing dating app on the market and is seeing further success following new capability expansions and acquisition by dating app portfolio Match Group in 2019. All this being said, there is growing concern over fake accounts and fraudulent activity on Hinge, as there is with other competing dating apps. Pricing tiers and more robust regulations for profiles are currently combatting this.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2014
$12m
SERIES A
Jul 2014
$4.5m
CONVERTIBLE
Total funding: $20.6m
Company benefits
- Equal opportunity employer
- 401k plan
- Accrual time off model
- Stocked kitchen
- Monthly date stipend
- Pet friendly
- Work from home opportunities
- Health insurance
Company values
- Authenticity - Share your genuine thoughts and opinions directly
- Courage - Invite and deeply consider challenges and criticism
- Empathy - Be empathetic, communitarian and trustworthy
Company HQ
West Village, New York, NY
Articles
Leadership
Justin McLeod
(CEO)Having studied at Colgate University and Harvard Business School, Justin founded Hinge in February 2011. He has served as CEO since.
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