Head of Brand Strategy, Chime
$193.9-274.7k
+ Bonus, competitive equity package
Mobile banking for the everyday person
Be an early applicant
Mobile banking for the everyday person
1001+ employees
Be an early applicant
$193.9-274.7k
+ Bonus, competitive equity package
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- Strategic thinker with a track record of developing and executing multi-channel marketing roadmaps, ensuring alignment between brand storytelling, growth objectives, and business outcomes
- Proven ability to drive cross-functional collaboration at scale, influencing senior stakeholders and aligning diverse teams—including creative, growth, and product marketing—to deliver cohesive brand experiences
- Expert-level knowledge of brand performance measurement frameworks, with the ability to develop and refine proprietary metrics that drive brand equity, customer lifetime value, and competitive differentiation
- Experience architecting and overseeing an annual brand calendar that harmonizes product launches, cultural moments, and market trends to drive sustained engagement and category leadership
- Deep proficiency in integrating qualitative and quantitative data insights to craft compelling narratives that guide brand strategy, campaign optimization, and long-term market positioning
What the job involves
- As a Head of Brand Strategy, you'll take charge of crafting Chime's strategic plan and brand narrative by diving deep into market and consumer insights, as well as the broader cultural context
- Your collaboration will be extensive, touching base with key team members from our brand marketing leadership to the CMO, ensuring a synchronized and impactful approach across our branding efforts
- This role grants you the creative space to shape and drive the brand's storytelling direction and calendar, backed by substantial support to bring your vision to life
- Establish long-term goals and objectives for Chime's brand, ensuring they reflect the company mission and values. Craft an engaging brand story to guide growth and awareness
- Design and manage marketing campaign strategies while collaborating with the creative team to maintain brand consistency. Take ownership of the annual brand calendar, including the selection of relevant stories and moments. Apply cultural insight to identify suitable ambassadors and partnerships for authentic storytelling and brand activation
- Analyze consumer behavior to effectively position Chime's brand, utilizing data analytics to guide marketing decisions. Use market research insights to hone in on target audience profiles and track brand performance metrics for strategic enhancement opportunities
- Oversee the execution of groundbreaking projects aimed at boosting brand engagement, ensuring they align with the brand's goals. Monitor the progress and effectiveness of these innovative campaigns. Provide directional insights and feedback on creative concepts to guarantee both innovation and consistency with the brand's narrative
- Identify cultural trends pertinent to Chime's brand and recruit brand ambassadors and partners who reflect our values. Engage with influencers and organizations for storytelling initiatives that effectively resonate with a diverse consumer base
Our take
Chime is part of the growing realm of fintech banks and providers, emphasizing straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meager interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $25.5B, a staggering $23.5B surge from its early 2019 valuation, underscoring its impressive and swift expansion. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company values
- Be member-obsessed: We are guided by a deep understanding of our members' needs and a devotion to meeting those needs at every step. We practice empoathy in everything we do
- Be human: We keep it real. We build trust and connection with our members by making them laugh, feel understood, and get inspired
- Bew bold: We dream big. We set audacious goals, tackle the hard stuff, and do things that no bank has done before. We see a broken industry and believe in our ability to change it forever
- Simplify: We start with the simplest solution and only add to it if necessary. We are famously practical and focused. Our motto is "Do Less. Faster. More often."
- Make it happen: We measure the impact of our work and push hard to hit our goals. We find ways around roadblocks. We hold each other accountable to a high bar for performance
- Respect the rules: We take seriously our obligations to regulators, partners, and the public. We move fast and push for changes without cutting corners. We risk failure if we ever break the regs
- Team up: We know great work isn't done alone. We organize into teams that leverage the different strengths we each bring. We are stronger when we have each other's backs
- Chime in: As owners, we have an obligation to speak up. We share our ideas, ask hard questions, and give candid feedback. When others chime in, we value what they have to say
Company HQ
Nob Hill, San Francisco, CA
Articles
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
Salary benchmarks
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Diversity, Equity & Inclusion at Chime
Erica Johnson (Head of Diversity, Equity, and Belonging)
- Https://medium.com/life-at-chime/its-a-chimed-life-meet-erica-johnson-our-new-head-of-diversity-equity-and-belonging-6f911b837678
- Https://medium.com/life-at-chime/the-value-of-buy-in-from-leadership-how-our-crg-exec-sponsors-make-chime-and-our-crgs-a-f2996aa4c41a
- Https://medium.com/life-at-chime/scaling-crgs-how-diversichime-helps-grow-our-crgs-with-intentionality-and-intersectionality-28af791a5148
- Https://medium.com/life-at-chime/the-cost-of-being-yourself-a4265f3e5a6e
- Https://medium.com/life-at-chime/chimehers-chimes-in-the-role-of-female-role-models-696702e81daa
- Https://medium.com/life-at-chime/chimers-chime-in-the-importance-of-being-out-at-work-883870d5d3c
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