Senior Director Global Creative, SharkNinja
Shark Beauty
$187.5-287.5k
3 days a week in office
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$187.5-287.5k
3 days a week in office
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 15+ years of progressive experience in creative leadership, brand, or integrated marketing roles
- Proven experience leading global, multi-disciplinary creative organizations
- Strong background in beauty, consumer lifestyle, consumer technology, or performance-driven brands
- Demonstrated success delivering global product launch creative and commercialization
- Ability to translate technical performance and innovation into emotionally compelling, beauty-led consumer stories
- Executive presence with strong cross-functional influence and storytelling capability
- Track record of building, mentoring, and retaining top creative talent
Desirable
- Experience operating within in-house creative teams while managing best-in-class agency ecosystems
- Exposure to DTC, eCommerce, social-first, influencer, and retail-led creative models
- Global market experience across North America, EMEA, and APAC
- Experience partnering closely with engineering-, R&D-, or innovation-led organizations
What the job involves
- The Senior Director, Global Creative – Shark Beauty is responsible for defining and leading the global creative vision for the Shark Beauty portfolio, translating cutting-edge beauty technology into culturally relevant, emotionally resonant, and performance-driven storytelling across all consumer touchpoints
- This role ensures Shark Beauty’s creative expression is distinctive, premium, and consistent globally—while driving commercial impact in a highly competitive beauty landscape
- As a senior creative leader, this role oversees multidisciplinary global creative teams and agency partners, working in close partnership with Brand, Product Development, Engineering, Marketing, Media, and Commercial teams
- The Senior Director will deliver breakthrough creative that fuels growth, builds brand desirability, and reinforces Shark Beauty’s position as a leader in high-performance beauty innovation. The ideal candidate blends bold creative ambition with operational excellence and thrives in a fast-paced, innovation-led environment
- Define and evolve the global creative vision for Shark Beauty, ensuring bold, elevated, and consumer-relevant brand expression across regions and categories
- Lead end-to-end creative strategy for global product launches, integrated campaigns, and in-market optimization across owned, earned, and paid channels
- Build, lead, and develop high-performing global creative teams spanning art direction, design, copy, production, and creative operations
- Partner closely with Brand, Product Development, Engineering, Consumer Insights, Media, and Sales to translate technical performance, styling benefits, and innovation into compelling beauty-forward narratives
- Own creative excellence across packaging, advertising, digital commerce, retail, PR, video, experiential, social, influencer, and long-form brand storytelling
- Establish creative standards, frameworks, and workflows that enable speed, quality, and scalability across global markets
- Lead and manage agency and production partners, ensuring creative output aligns with Shark Beauty’s premium positioning and business objectives
- Champion a consumer- and culture-first mindset, leveraging insights, testing, trends, and performance data to continuously improve creative effectiveness
- Present creative strategy, work, and results to executive leadership, influencing brand direction, investment, and long-term growth decisions
- Balance strategic leadership with hands-on creative engagement to unlock big ideas, elevate craft, and solve complex brand and business challenges
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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