Senior Brand Marketing Manager, Blueland
$120-145k
More information about location
Eco-friendly cleaning products
Be an early applicant
Eco-friendly cleaning products
101-200 employees
Be an early applicant
$120-145k
More information about location
101-200 employees
Company mission
To make it easy to be eco with innovative products in reusable packaging that are convenient, effective and affordable.
Role
Who you are
- 4–6+ years of experience in a role that required strategic thinking, ownership, and cross-functional execution. Relevant backgrounds may include brand or consumer marketing, strategy, management consulting, partnerships, or other adjacent fields
- Demonstrated ability to independently own complex projects from an ambiguous starting point through high-quality execution, comfortable working in an entrepreneurial environment
- Exceptional strategic and structured thinking: able to quickly understand a problem, identify what matters most, and turn ideas into clear recommendations and action plans
- Strong brand and consumer intuition, with a genuine interest in brands, culture, creators, and what makes ideas resonate with people
- Excellent project management skills and the ability to drive multiple workstreams, stakeholders, and deadlines without losing sight of the bigger picture
- Strong written and verbal communication skills, with the ability to develop clear briefs, synthesize information, articulate a point of view, and communicate effectively with both internal leaders and external partners
- High level of initiative and resourcefulness; you proactively identify what needs to happen and move work forward rather than waiting for direction
- Curious and resourceful about improving how work gets done, including using AI, automation, and other emerging tools to work smarter and more effectively
- Genuine enthusiasm for Blueland’s mission and for building a category-defining consumer brand
- We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification
What the job involves
- Blueland is looking for a Senior Brand Marketing Manager to help shape and bring to life some of our most important brand initiatives, from major campaigns and product launches to partnerships, creators, PR moments, and activations
- This is a highly cross-functional role for someone who combines strong strategic thinking and brand intuition with exceptional execution. You’ll take ambiguous opportunities, turn them into clear strategies and plans, and drive them forward from idea through execution
- You’ll work closely with our Senior Director of Brand Commercial Strategy and partner across Creative, Growth, Social, PR, Product, and other teams to build a brand that reaches and resonates with more people
- Strong brand marketing experience is relevant, but it’s not the only path to success in this role. We’re equally excited by candidates from adjacent strategic backgrounds who bring strong brand and consumer intuition, structured thinking, and a demonstrated ability to take ownership and make things happen
- Help shape the brand strategy by identifying campaign narratives, content opportunities, and cross-channel storytelling moments that maximize the impact of product launches, partnerships, seasonal campaigns and our sustainability mission
- Partner with Creative to build impactful visual storytelling across campaigns and initiatives
- Coordinate with owned channels (social, CRM) to keep campaign messaging aligned as content moves from launch through always-on
- Serve as day-to-day point of contact with agency and PR partners, tracking scope, timelines, and deliverables
- Own key brand initiatives from strategy through execution, including hero creator campaigns, brand tentpole moments and collaborations
- Evaluate potential creators, partners, agencies, and opportunities and make thoughtful recommendations about where Blueland should invest
- Partner with Growth to analyze influencer and creator performance to identify top-performing formats, messaging, and audience insights, applying learnings to future campaigns and partnership strategy
- Drive complex, cross-functional projects forward, bringing clarity to priorities, owners, timelines, and decisions and translate strategy into compelling storytelling and execution
- Build processes, tools, and templates that make the Brand team more effective and allow successful programs to scale
- Look for better, faster ways of working using automation and emerging tools where helpful to streamline execution, synthesize information, and to raise the quality of the work
Our take
Blueland is re-imagining conventional household cleaning and personal care products as it answers the call for more sustainable products. Its product eliminates the need for wasteful plastic packaging and obtains an overall lower carbon footprint.
Blueland’s tablet-based refill system was initially focused on household cleansers. It expanded into personal products in early 2022 and has released several new products in both categories since then. The company is B Corporation Certified, Climate Neutral Certified, and has helped divert more than 1 billion single-use plastic bottles from landfills and waterways.
Featured on the US’s Shark Tank, which secured an investment by Kevin O’Leary, the company enjoyed further investment from big names like Prelude Growth Partners, Gwyneth Paltrow, and Justin Timberlake. Blueland has already proven its ability to diversify its product offerings and launch into new markets, a sure sign that the company is well set to continue expanding its global presence and overall market reach.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2022
$20m
GROWTH EQUITY VC
Oct 2019
$0.3m
ANGEL
Total funding: $20.3m
Company benefits
- Health benefits
- Stock options
- Generous PTO
- Paid holidays
- Paid civic engagement days
- Paid parental leave
- 401k (employee contribution)
- Professional development stipends
- Remote work reimbursements
- Various discounts to like-minded companies
- And More!
Company HQ
Chelsea, New York, NY
Leadership
Sarah Paiji Yoo
(Co-Founder & CEO)Co-Founder & former CEO of Snapette Inc. and Founding Partner of LAUNCH. Worked in Private Equity at Berkshire Partners and Goldman Sachs, and was a Business Analyst at McKinsey & Co.
John A. Mascari
(Co-Founder & President)Co-Founder & former CEO of Bundle Organics. Previous Project Manager at VOX Supply Chain. Was a Mergers & Acquisitions Analyst at both Barclays Capital and Lehman Brothers.
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