Field Marketing & Global Events Director, Kentik
$168-215k
+ Stock options
More information about location
Network observability, security, and performance
Be an early applicant
Network observability, security, and performance
201-500 employees
Be an early applicant
$168-215k
+ Stock options
More information about location
201-500 employees
Company mission
To provide clients with an infrastructure visibility solution to make their business-critical operations run seamlessly.
Role
Who you are
- If you’re a data-driven field marketing and event leader with a global mindset, regional empathy, and a passion for building programs that align tightly with revenue goals, let’s talk!
- 8+ years of experience in B2B field marketing, with at least 3 years in a global or multi-region leadership role
- Proven track record of building and scaling global field marketing programs that deliver measurable pipeline and revenue impact
- Experience leading distributed teams and collaborating with sales and marketing stakeholders across time zones and cultures
- Strong understanding of global and regional marketing dynamics, including localization, cultural considerations, and go-to-market variations
- Demonstrated success with integrated campaign development, ABM, event strategy, and partner marketing in a SaaS or high-growth tech environment
- Highly analytical with strong budget management and ROI reporting experience
- Exceptional cross-functional collaboration, communication, and project management skills
- Expertise with Salesforce, Marketo (or equivalent MAP), project management tools (e.g., Asana), and field engagement platforms
- Comfortable operating in a fast-paced, ambiguous environment where agility, innovation, and execution are equally valued
What the job involves
- We’re looking for a bold, strategic, and execution-savvy Director of Field Marketing to oversee our global events and field marketing efforts
- In this pivotal role, you’ll architect and execute a comprehensive field marketing and event strategy across key regions — including North America, EMEA, and APAC — to drive pipeline creation, accelerate deal velocity, and deepen customer engagement
- You will collaborate closely with sales, revenue marketing, customer success, and the channel team to build high-impact programs tailored to regional needs
- From major industry events to targeted meet-ups and executive experiences, you’ll be at the center of how we take our story to the field and convert global strategy into regional results
- Develop and manage a global field marketing strategy aligned to business priorities, sales targets, and regional market dynamics
- Own the planning and execution of a global portfolio of field programs, including trade shows, roadshows, partner events, customer forums, and executive briefings
- Serve as a key marketing partner to global sales leadership, aligning closely with regional VPs and sales teams to understand goals, coverage models, and regional nuances
- Partner with product marketing, revenue marketing, and regional sales to create localized assets, messaging, experiences, and offers that resonate with target accounts and buyer personas across regions
- Lead the strategy and execution for global industry events, ensuring cohesive brand presence, regional relevance, and strong ROI
- Oversee field marketing budget globally, including planning, forecasting, regional allocations, ROI analysis, and optimization of program mix
- Measure and report on the impact of field marketing programs, providing visibility into performance across pipeline, revenue, and customer engagement
- Collaborate cross-functionally with the channel team to drive joint field programs with key channel and technology partners globally
- Optimize field marketing operations and processes: standardizing tools, templates, and workflows where possible, while allowing for regional flexibility
- Stay ahead of industry trends and field marketing innovations; test new engagement strategies to scale global impact while deepening regional authenticity
Our take
The rise in internet use has resulted in an often unmanageable amount of network traffic across websites, data centers, and most recently cloud services. The resulting mass of information from this is problematic to interpret and thus difficult to use for troubleshooting and engagement insights.
Kentik provides an integrated network monitoring dashboard for enterprises that helps provide visual data illustrations and insights based on traffic. This allows administrators to identify bottlenecks in their networks, whilst providing opportunities to provide cyber protection and monitor customer experiences.
The Kentik dashboard’s approach to network management is unique due to its focus on the visualization of information. This allows insights regarding network limitations and bottlenecks to be understandable and manageable to enterprises regardless of whether staff has knowledge in networking data.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2021
$40m
SERIES C
May 2020
$23.5m
LATE VC
Total funding: $101.7m
Company benefits
- Dental and vision insurance
- Parental leave
- Stock options
- Flexible paid time off
- 401k plan
- Work from home opportunities
- Health insurance
Company HQ
Financial District, San Francisco, CA
Leadership
Avi Freedman
(CEO)Avi started their career as a Systems Administrator at United Engineers and Constructors, prior to spending 10 years as CEO of Netaxs Internet Services. They founded readnews.com and left their role as CTO of ServerCentral to co-found Kentik in January 2014.
Justin Biegel
(COO)Justin spent almost 4 years as VP of Business Development at InvisbleHand Networks before working as a University of Maryland Researcher for 2 years. After 3 years at Internap, they co-founded Kentik 2014 and serve as COO.
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