Senior Copywriter, Bloom & Wild
Salary not provided
+ Equity options.
Figma
Asana
Senior level
Amsterdam
Online gifting
Job no longer available
Online gifting
201-500 employees
B2CLifestyleFlowersConsumer GoodseCommerce
Job no longer available
Salary not provided
+ Equity options.
Figma
Asana
Senior level
Amsterdam
201-500 employees
B2CLifestyleFlowersConsumer GoodseCommerce
Company mission
To build Europe's #1 direct to consumer gifting destination.
Role
Who you are
- You have a creative, inventive mind and never shy away from a challenge. Your creative inspirations are as diverse as your ideas â youâre curious about the world around you and actively seek to learn more about other opinions, lifestyles and experiences
- You have an excellent understanding of brand communications and wider media culture to back up your recommendations and decisions. You always have strong references and fresh ideas
- You understand how people consume digital content in our fast-paced, ever-scrolling world and make strategic suggestions based on your experience and knowledge. Youâre comfortable using brand and digital metrics to bolster recommendations
- Youâre self-motivated and comfortable working at pace and are able to keep momentum on multiple tasks concurrently. Youâre meticulous even when working at speed with unrivaled attention to detail
- Youâre obsessive about good copy at every touchpoint and will proactively seek ways to improve and evolve. Youâre able to flex from functional micro copy to social captions to long-form content pieces, and you understand how to adapt tone per channel
- You communicate clearly and kindly, which helps you to build excellent relationships and get the best out of those around you
- Youâre a creative problem solver who is solutions-orientated and raises issues or unexpected problems early to ensure success
- Youâre a total team player and thrive working with others to create beautiful work to be proud of
- 5+ years of copywriting experience, either in-house or in agency
- Ideally, experience writing for ecommerce or D2C brands
- Experience working collaboratively with creatives and designers to create work that is inspiring, engaging and delivers results
- Experience in working with Figma to deliver copy within designs and collaborate with your team
- Experience working with Asana (our project management too) would be a bonus
What the job involves
- Our Brand & Creative team forms the creative core of bloomon
- It is a team of 8 and is part of the Brand & Range team of 13 people
- Weâre responsible for our global brand strategy and creative output, and work with teams across the business in all markets to bring this to life
- Within the Brand & Creative team weâre a dynamic bunch of creative thinkers spanning Creative, Copy/Content, Social and PR
- We use customer insight and creative flair to build uplifting and innovative brand experiences for our customers and constantly challenge ourselves to do better
- We are one team with Range who develop and design our physical products ranges across categories - from bouquets to small gifts
- We collaborate closely with Customer Insight to inform our thinking, with the Commercial team to ensure our plans resonate in their local markets, and with our Digital Product and Design teams on our website and app
- We design and create almost everything in-house and are passionate about who we are as a brand and how we show up in the world - and we love seeing bloomon grow, so we work at a fast pace, pouring joy and care into everything we do
- Youâll be the voice of bloomon as the most senior native Dutch copywriter within the Creative team, ensuring all brand copy from product descriptions to big campaign moments are beautifully written and aligned to our tone of voice
- Youâll champion creativity across the business, bringing new perspectives, challenging the norm and pushing boundaries
- Youâll lead and contribute to idea workshops, encouraging creative thinking and helping to refine ideas in alignment with our brand values
- Youâll collaborate with our Creative team to deliver best-in-class brand storytelling, marrying visuals and copy to create exciting, innovative concepts
- Youâll write excellent creative copy and own briefs as well as overseeing and signing off copy work of the more junior team members
- Youâll be pivotal in developing our market-specific propositions and be able to understand and incorporate market nuances, unique selling propositions (USPs), and cultural differences to create impactful and relevant content for commercial success
- Youâll proactively and continually look for improvements in our brand copy - helping to improve the bloomon customer experience at every touchpoint
- Your words will touch almost every area of the business so youâll work cross-functionally with teams such as Product, Range, Digital Marketing, Commercial country marketing teams, B2B, and more
- Youâll facilitate the translation and transcreation of your content, working closely with International freelance writers and our Country Marketing Teams to ensure content is effectively translated and adapted for each market to deliver results
- Youâll adopt a test-and-learn mentality, working with relevant teams to design measurable copy tests to optimise and improve communications
- Youâll help to define processes to effectively deliver quality creative in a fast-paced environment, as well as explore and implement AI tools to help improve results and deliver at scale
Application process
- We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one
- Interviewing is a 2-way process, and weâre keen to answer all of the questions you have, so that you can be sure (and excited!) that weâre the right move for you
Our take
Bloom & Wild is an online flower delivery platform supplying a modern approach for sending flowers to loved ones. Its product approach is to sell flowers as bouquets, with smaller bouquets being able to fit through a typical UK mail slot in a small box, making it extremely easy to deliver.
The company operates across a number of countries, including Germany, France, Austria, and the Netherlands. It has utilised its two acquired businesses - Netherlands-based Bloomon, and French competitor Bergamotte - to expand the range of products it offers and reach new customers. It also launched a subscription service for consumers purchasing flowers for their own homes.
Expanding beyond its digital roots, Bloom & Wild has experimented with physical retail concepts - most notably its launch in Sainsburyâs stores. On top of international expansion, significant funding, and a unique concept, the company has become a recognised brand and surely positioned itself for a bright future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (last 2 of 5 rounds)
Jul 2021
$39.6m
SERIES D
Jan 2021
$99m
SERIES D
Total funding: $166.7m
Company benefits
- đ» Work that works for you
- Flexible working (core hours from 10-4pm)
- Work Abroad for up to 30 days each year
- Summer hours: Friday afternoons off during July and August (trialling in 2024)
- Share in our success with a choice to take equity options from day 1
- Enhanced family leave policy and a workplace nursery scheme
- 1 day per year to volunteer on a project thatâs close to your heart
- đŽ Time off
- 25 daysâ holiday + your birthday and bank holidays each year
- Option to buy an extra 5 daysâ holiday each year
- Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar
- đ± Health & Wellbeing
- Health cash plan through Simplyhealth
- Mental health support through Open Up, including access to online therapy sessions
- Allies and champions groups
- Mental Health First Aiders and awareness training for our managers
- In person yoga & wellbeing wagon!
- Cycle to work scheme
- Our office kitchen is stocked with healthy drinks and snacks to keep you going
- Financial wellbeing support through Bippit
- Workplace pension contributions
- đł Growth & Development
- A flexible training framework for every stage of your career development through our Bloom & Learn programme
- Mentee and mentor opportunities with our external partners, such as The Women's Association and Future Founders
- Internal & external Speaker Sessions on a variety of different inspirational topics
- đ Moments that matter
- Social & wellbeing monthly calendar
- We love to celebrate birthdays, anniversaries and other important milestones!
- Summer and End of Year events,, team lunches and post-peak celebrations
- Irresistible discounts on our products, blooms & subscriptions!
Company HQ
Vauxhall, London, UK
Leadership
Aron Gelbard
(CEO)Previously a consulting manager at Bain & Company. Has an MBA from Harvard.
Ben Stanway
(Board Director)Founder and Partner at Habrok, a global equity hedge fund. Co-Founder & co-CEO at Moneybox.
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