Product Marketing Director, Workiva

• Bachelor’s Degree in marketing or related field
• 10+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and sales

Desirable

• The Director of Product Marketing is a subject-matter expert who develops go-to-market (GTM) strategies for products and solutions in their assigned area
• This includes product positioning, marketing strategy, and sales enablement to drive buyer awareness and achieve desired business outcomes
• The Director leads product and solution launches across departments, identifies and prioritizes product features, and provides consulting and management support to the assigned business initiative
• Create a GTM strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals
• Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions
• Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline
• Collaborate with Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools
• Develop product positioning and complete competitive analysis
• Consult with customers in partnership with Product Management and Sales to explore product and market opportunities
• Identify key functional, ecosystem, and operational requirements to serve the targeted market better
• Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities
• Become an influencer through thought leadership exposure and speaking engagements across industry associations