Account Executive, Diageo

On Trade

Salary not provided

Junior and Mid level

Dublin

Alcoholic beverage company

Posted today

Alcoholic beverage company

1001+ employees

B2CRetailFoodManufacturing

Posted today

Salary not provided

Junior and Mid level

Dublin

1001+ employees

B2CRetailFoodManufacturing

Company mission

To be one of the best performing, most trusted and respected consumer products companies in the world.

Job

Company

Role

Who you are

Customer and outlet execution: Builds trusted relationships and converts customer, channel and brand plans into disciplined action that improves availability, visibility, quality and rate of sale
Commercial judgement and data-led prioritisation: Uses CRM, rate-of-sale, forecast and customer performance data to focus time and investment on the opportunities that create the most value
Ownership and collaboration: Operates with pace, accuracy and resilience, resolving issues through Sales, Customer Marketing, RGM, Supply, Finance, Quality and external partners
Relevant FMCG, beverage alcohol, hospitality, field sales, customer operations or account execution experience
Strong customer relationship, influencing and negotiation capability, with a practical understanding of On Trade outlet economics and consumer occasions
Demonstrated ability to deliver distribution, activation, quality and rate-of-sale improvements across a customer or outlet portfolio
Confident using CRM/EDGE, Excel, performance reporting and forecasting tools such as Vision to maintain accurate data and prioritise action
High ownership, organisation and judgement, with the ability to work responsibly in a regulated category and resolve issues at pace
Full driving licence and flexibility to spend significant time in trade, including occasional evening or event activity

What the job involves

Own customer and outlet delivery: Manage an agreed customer portfolio and call plan, build simple growth actions, complete business reviews and ensure customer and internal commitments are delivered on time
Grow portfolio performance in outlet: Win and maintain distribution, availability, menu placement, visibility, serve quality and advocacy across priority beer and spirits brands, targeting white-space and rate-of-sale opportunities
Land activation and innovation brilliantly: Execute promotions, launches, outlet activations and customer training with Customer Marketing, Advocacy, Quality and external partners; track standards, outcomes and follow-through
Use data, CRM and forecasting to act: Maintain accurate EDGE/CRM records; coordinate forecast inputs with Commercial teams, collect volume and trade investment inputs and update Vision directly; use rate-of-sale, quality and customer data to prioritise action and call out risks early
Resolve issues and protect trust: Lead customer follow-through on supply, delivery, quality, pricing, claims, credit and execution issues, working cross-functionally and ensuring all activity meets Diageo, legal and responsible-retailing standards

Our take

Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.

As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.

Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.

During the early 2020s, Diageo also weathered an alcohol sales decline but has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.