Product Marketing Manager, TheGuarantors
$145-160k
1-3 days a week in office
Financial & insurance solutions for renters and landlords
Open for applications
Financial & insurance solutions for renters and landlords
201-500 employees
Open for applications
$145-160k
1-3 days a week in office
201-500 employees
Company mission
TheGuarantors' mission is to unlock opportunity and financial advantage for everyone involved in residential and commercial leasing.
Role
Who you are
- 5+ years of product marketing experience, preferably in B2B or B2B2C SaaS, fintech or proptech environments, with a track record driving product adoption
- Proven experience collaborating with and influencing Partner Success, Sales, and Product teams to achieve shared goals
- Demonstrated ability to manage the entire product marketing lifecycle, from crafting compelling positioning and user messaging to leading successful product launches and ongoing marketing initiatives
- Superb problem solver with ability to analyze complex problems/data, identify opportunities, form hypotheses and advocate for and enable plans to achieve business objectives
- Bring a customer lens to guide decisions related to audience targets, value proposition, positioning, marketing and enablement
- Proven ability to develop GTM strategies, including segmentation, personas, messaging, and competitive positioning
- Expertise in developing and executing data-driven marketing campaigns across channels with analytical experience tracking product and campaign performance
- Exceptional written and verbal communication skills; able to convey complex ideas in digestible, relatable, and easy to understand narratives
- Results-oriented, evidence driven and proactive, with a bias towards action in a fast-paced environment
What the job involves
- We are seeking an experienced Product Marketing specialist to drive new product and feature adoption, optimize engagement, and expand relationships with multifamily owners & operators. In this role, you will own go-to-market strategies and campaigns to enhance the customer experience, increase adoption, retention, and engagement. You will gather and analyze market insights to craft compelling stories, delivered through the right channels at the right moments, supporting sales and success teams in achieving business goals
- This role is highly cross-functional. You’ll be responsible for building strong relationships with internal teams, understanding the needs of our owner & operator partners, and providing the right tools and insights needed to grow our shared success
- We’d love to talk to you if you have a strong GM mindset, are passionate about understanding customers and delivering strong solutions, a proven cross-functional collaborator, and can tackle both strategy and execution with ease
- Collaborate with internal teams (Sales, Partner Success, Strategy, Marketing & Product) to gather insights, shape targeted engagement strategies, tools and resources to grow product and feature utilization among multi-family owners and operators
- Lead go-to-market (GTM) planning and execution for new products, feature launches, and lifecycle optimizations, ensuring alignment across cross-functional teams
- Conduct and leverage market research and competitive analyses to inform and refine product positioning, engagement strategy and overall market fit
- Develop and refine positioning and messaging to reinforce the value of our solutions to drive deeper customer relationships
- Work with product teams to align roadmaps with customer feedback and ensure continuous value delivery
- Define, track, and report on KPIs and communicate performance insights to stakeholders
Our take
Home rental rates across the US are soaring. On average, rent went up by over 10% in a single year between 2021 and 2022, while in some cities that increase is as much as 40%. Renters are now struggling more than ever to qualify for homes and afford security deposits, which also impacts landlords who lack security.
TheGuarantors, which is a licensed insurance agent and broker bridges this gap by acting as a co-signer, then offering to cover and underwrite security deposits if necessary in exchange for a percentage fee of the monthly rent.
There’s been a lot of movement in the rental startups space of late, with venture capital being poured into companies like rent-to-own Divvy and rent now, pay later startup Jetty.
TheGuarantors, however, has seen immense user uptake on its platform and has won the capital backing of Portage Venture, which it intends to use to scale both its product offering and staff headcount. This, plus B Corp certification awarded in 2024, will help TheGuarantors expand its market visibility.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2022
$50m
SERIES C
Dec 2021
$50m
SERIES C
Total funding: $138.6m
Company benefits
- Remote work: All our roles are 100% remote which allows the flexibility for our employees as we navigate the recent changes to our work environments.
- Opportunities to make an impact within a fast growing company
- Medical, Dental, & Vision insurance (beginning day one)
- 401(k)
- Competitive salary
- Generous PTO and paid holidays
Company HQ
World Trade Center, New York, NY
Leadership
Julien Bonneville
(Co-Founder & CEO)Was a Founding Partner of consulting and market data firm Sanisphere, which provided health and pharmaceutical intelligence in developing countries, then an Associate at McKinsey & Company before joining IMS Health as a Consultant.
Bob Schmidt
(Co-Founder & CRO)Founded and led Donnin Publishing from 1990-2013, before founding Rentassure Agency where they served as CMO, CEO, and Chairman. Before TheGuarantors they were a Leasing Manager in the Long Island City Project for TF Cornerstone.
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