Senior Product Marketing Manager, DailyPay
B2B
$145-194k
On-demand pay platform
Job no longer available
On-demand pay platform
501-1000 employees
Job no longer available
$145-194k
501-1000 employees
Company mission
To build a new financial system that starts working, the minute work starts.
Role
Who you are
- 5+ years of Product Marketing or Management Consulting experience
- 3+ years of Product Marketing experience bringing products to market
- Experience in B2B SaaS, Payments
- Excellent time management, prioritization and project management skills
- Demonstrated writing, communication & critical thinking skills
- Flexibility to learn on an accelerated curve and adapt quickly to changing needs
- Fiercely collaborative, driven and ambitious
What the job involves
- Reporting to the Director of Product Marketing, the Sr. Product Marketing Manager will lead the planning and execution of go-to-market strategy and product launches
- This will include our core enterprise and platform products for Human Capital Management
- In addition to these responsibilities, this person will sit at the intersection of Product & Commercial teams to enable DailyPay to achieve its quarterly and annual sales objectives
- Product CMO/CRO - Partner with product managers from the inception of an idea to create, own, and champion go-to-market (GTM) strategy for new product features including insights & research to inform why we build something, and defining how we launch by setting objectives, audience definition, marketing and communication strategy, and measurement
- Planning & Execution – Drive quarterly planning and expected business impact with your product marketing activities and campaigns; Owning the end to end (from concept through to sunset) lifecycle
- GTM Strategy & Launch – Launch new features, capabilities and big bet products in a growing portfolio with a cross-functional team of product managers, engineers, marketers and salespeople
- Product Messaging & Positioning – Build product positioning, messaging and marketing strategies that win over prospects and customers, evangelize DailyPay and its industry-leading products to the world. Develop product positioning, value propositions, and key messaging to be used across every customer touchpoint from the top of the funnel through to sales, success & support
- Personas - Develop a deep understanding of prospective and existing partners and employees by employing traditional and innovative customer research methods
- Enablement – Work with the Enablement teams to provide the field the information that helps salespeople sell more effectively, success managers grow portfolios more effective, and support support more effectively
- Voice-of-the-Customer – Build a deep understanding of our customers and Dailypay’s value proposition to the market and users; build scalable product feedback loops for your product and marketing teams and synthesize insights across feedback channels
Our take
DailyPay hopes to transform the financial system through providing enterprises with on-demand pay solutions, including a raft of market-leading products and programs.
The fast-growing on-demand pay sector is fuelled both by added financial stressors for employees post-pandemic, and a real employee appetite for on-demand pay - in addition to hopes it will combat the draw of predatory payday loans. Multiple surveys suggest over half consider it an attractive benefit. This should incentivize adoption, as companies are likely to enjoy a competitive edge when it comes to employee recruitment and retention.
DailyPay’s leading reputation has, fortunately, attracted larger businesses who can take the hit, like Macdonalds, Kroger, and Lidl. The company has raised impressive funds which are cited to support domestic growth and international growth. This will allow DailyPay to invest in further product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2024
$75m
LATE VC
May 2021
$175m
SERIES D
Total funding: $279.8m
Company benefits
- 401(K) with 4% match
- Unlimited PTO
- Medical, Dental & Vision Plans
- Annual Learning Stipend
- DailyPay for DailyPay
Company values
- Do Your Research - Knowledge is power. Study, internalize and research so you can have a well-reasoned view. It’s about being prepared but also understanding that your view can change and evolve as you continue to do your research.
- Start Simple - When taking on something new, the key is to just get started. Don’t worry about automating everything, or having the perfect answer. Start simple. Test, learn, iterate.
- See The Circle - Every DailyPayer is part of this bigger mission and we are all working towards the same goal. Regardless of what you’re working on, you have a circle of colleagues that surround you. Involve them early and often, because it will make us stronger.
- Pull The Wagon - Winning takes teamwork, ambition and diligence, not egos. Pitch in and do whatever it takes to move the company forward. Leaders pull the wagon alongside the team. They don’t direct orders from it. Set the example. You’ll also probably learn more by doing so.
- Move The Line - Every day, in everything you do, challenge yourself and move the line. Push your own boundaries by focusing on incremental improvement. Be forward-thinking. Embrace change and innovation.
- We Win With Diversity - Diversity is more than just the sum of our many parts. It’s our superpower — not just the right thing to do, but how we win. Whether through our diversity of background, experience, opinions, or views, it’s how we build a sustainable business.
- Act Like An Owner - Decisions are creative opportunities for expansiveness. Be greedy for the best long-term outcome, even if it causes short-term sacrifice. Act with purpose and invent the future. Be maniacally focused on building the best long-term solutions for our stakeholders.
Company HQ
Financial District, New York, NY
Articles
Leadership
Kevin Coop
(CEO, not founder)Previous President, North America for Dun & Bradstreet and Group Exec and President at Black Knight. Was also the President of the Financial Services Division at Verisk.
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