SEO Manager, MOTORS
Maternity Cover
+ Discretionary Bonus
Online used car marketplace
Be an early applicant
Online used car marketplace
101-200 employees
Be an early applicant
+ Discretionary Bonus
101-200 employees
Company mission
To better connect buyers and sellers of vehicles and reduce consumer frustrations with the search process through smart, intuitive products.
Role
Who you are
- Proven experience managing SEO campaigns with a proven track record of driving organic growth
- Expertise in on-page, off-page, and technical SEO best practices
- Proficiency in SEO tools such as Google Analytics, Ahrefs, SEMrush, Moz, Botify, Screaming Frog, SEOMonitor, and Sistrix
- Strong analytical skills with the ability to extract insights from complex datasets
- Excellent communication and collaboration skills, working effectively across teams and stakeholders. Experience working directly with engineers
- Ability to manage multiple projects in a fast-paced, dynamic environment
- A proactive mindset, willing to experiment, test new ideas, and iterate based on results
- A good understanding of PPC and its relationship with SEO
- Bonus: Knowledge of HTML, CSS, JavaScript, and experience leveraging AI & LLMs to enhance SEO workflows
What the job involves
- We are seeking an experienced SEO Manager to join our team on a 1 year maternity cover contract. In this role, you will be instrumental in driving organic growth, increasing website traffic and rankings, and enhancing lead generation across Cazoo and MOTORS
- You will be responsible for developing and executing data-driven SEO strategies, leading technical SEO initiatives, and optimising content marketing efforts
- Working directly with product, tech, engineers and content teams, you will ensure SEO best practices are embedded across the business
- Reports To: Senior Digital Growth Manager
- Contract Type: FTC (12 Month Contract)
- Develop and own the SEO roadmap, aligning strategies with business objectives to increase organic traffic and leads
- Drive end-to-end SEO execution, including technical SEO, on-page optimisation, and content strategy
- Identify content gaps, conduct competitor analysis, and implement SEO improvements to maximise performance
- Lead technical SEO efforts, including Core Web Vitals, site speed optimisation, internal linking improvements and structured data implementation
- Use tools like Botify, Screaming Frog, Ahrefs, and Google Search Console to audit and enhance website performance
- Work with development teams to ensure SEO best practices are implemented across all web assets
- Oversee the blog strategy, ensuring content is optimised for search visibility and user engagement
- Collaborate with the brand and PR teams to provide SEO guidance for Digital PR campaigns
- Conduct keyword research and competitor analysis to drive content ideation and execution
- Develop and execute A/B tests to experiment with new SEO tactics and drive continuous improvement
- Monitor and analyse performance using Google Analytics, Looker Studio, and Ahrefs, providing actionable insights
- Stay ahead of SEO trends, algorithm updates, and AI advancements, leveraging new opportunities for growth
- Work cross-functionally with marketing, product, engineers and analytics teams to align SEO efforts with broader business goals
- Communicate SEO performance updates and strategic recommendations to stakeholders and leadership
Application process
- We usually respond within a week
Our take
Used car marketplace MOTORS has had quite the journey, having been founded by a partnership between the Daily Mail and General Trust before its acquisition by Cox Automotive and, subsequently, Gumtree. Now, it’s an independent used car marketplace that hosts hundreds of thousands of used cars, as well as reviews, guides and advice.
With fifteen years of experience behind it, MOTORS has capitalised on its ownership journey to become the go-to used car marketplace for the UK. Operating within a challenging economy, MOTORS is in a strong position, even buying “household name” and competitor Cazoo, which went into administration in 2024. This suggests that MOTORS will continue to maintain its nation-leading position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Company benefits
- Discretionary Bonus
- Pension Scheme (up to 9% Employer Contribution)
- Employee recognition scheme with great financial prizes ££
- 25 days holiday per year growing with length of service
- Hybrid and UK Remote working depending on role
- Generous Family Friendly Leave
- Free counseling and support (for when you might need it)
- Private Healthcare Insurance
- Private Dental insurance cover & Cashback
- Online private GP service
- Generous sick pay support
- Life assurance policy (x4 Life Assurance)
- Social & Inclusion Calendar - packed with events
- Free food and beverage in our office locations
Company HQ
Richmond, UK
Articles
Leadership
Barry Judge
(CEO)Former CEO & current Board Member at houza. They are also the former CEO of OLX, dubizzle, and dealglobber.com (which they Co-Founded).
People progressing
Head of Account Management.
Diversity, Equity & Inclusion at MOTORS
Mathew Dutton (People Director (Gumtree & Motors))
- Here at Gumtree & Motors, we’re striving to foster a culture of belonging and empowerment, a place where everyone can be celebrated for who they are, with equal opportunities for growth and career development.
- We understand that having diverse and inclusive teams fuels creativity and stronger performance. That’s why we’re committed to discovering new talent so that when you join us, you can be you! We know we’re not perfect, and true inclusion and belonging is a journey. As part of our commitment to create inclusion for all in 2023, listed below are a few of the things we’re up to. And that’s really just the start!
- Improve equitable hiring processes by removing bias from job applications
- Delivering training on Unconscious Bias, Culture And Identity Awareness, & Inclusive Leadership
- Celebrating diversity through our company-wide inclusion calendar
- Fostering Community Groups (ERGs) with investment for each group
- Continuing our People Ambassador Programme to have more representative voices involved in decision making
- Accelerating diverse talent through a mentoring programme
- Sponsorship to attend an external coaching programme to elevate women’s voices
- Partnering with charitable organisations to drive inclusion and belonging within wider communities
- Reviewing the accessibility of our workplace, practices and policies
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