Product Marketing Manager, Ledger Investing

• 5+ years in a B2B product marketing role, preferably in fintech, SaaS, and/or insuretech environments
• Bachelor’s degree in Marketing, Business, or a related field
• Experience successfully launching a new digital product, preferably in a startup environment
• Experience with marketing tools and platforms (e.g., CRM, analytics, automation, creative)
• Strong ability to translate business goals into actionable marketing plans. Expertise in positioning and messaging that resonates with diverse audiences
• Data-driven decision-maker with the ability to analyze performance metrics and user insights to inform marketing strategies
• Exceptional verbal and written communication skills, with the ability to craft compelling stories, influence others, and collaborate across teams
• Proven ability to manage multiple priorities in a fast-paced environment while meeting deadlines

Desirable

• We are seeking an experienced Product Marketing Manager to build the go-to-market (GTM) strategy and marketing initiatives for a new cutting-edge suite of product solutions
• You will play a pivotal role in driving product adoption, user engagement, and revenue growth
• Collaborating closely with cross-functional teams, you’ll ensure our products are positioned to resonate with target audiences and stand out in a competitive market
• Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for new and existing products, including audience segmentation, positioning, messaging, and multi-channel campaign management
• Market Insights: Conduct competitive analysis, market research, and customer interviews to identify trends, pain points, and opportunities. Use insights to shape product positioning and marketing strategies
• Product Positioning: Craft compelling value propositions, key messaging, and differentiation strategies tailored to various buyer personas and market segments
• Cross-Functional Collaboration: Partner with Engineering and Design teams to align product and marketing roadmaps. Influence product development by representing the voice of the customer
• Campaign Execution: Build integrated campaigns that span digital marketing, content creation, events, and sales enablement to drive awareness, acquisition, and retention
• Sales Enablement: Equip business development efforts with tools, training, and resources, including presentations, battle cards, and product guides, to effectively communicate product value
• Performance Analysis: Monitor campaign performance and user metrics to optimize strategies and ensure ROI. Provide actionable recommendations based on data
• Product Launches: Support end-to-end launch plans, including communication strategies, client-facing materials, and internal readiness