Senior Growth Marketing Manager, Splice

• 5+ years of hands-on experience managing paid social campaigns at a growth-focused company, agency, or tech startup
• Deep experience running paid campaigns on Meta, TikTok, YouTube, and other social channels
• Solid understanding of paid search (Google Ads), including keyword strategy, bidding, and attribution modeling
• Familiarity with growth channels such as CTV, digital/in-person events, and dedicated sponsorships
• Strong analytical skills; ability to interpret data and turn insights into actionable recommendations
• Creative thinking with experience in briefing, testing, and optimizing performance ad creatives
• Experience with marketing tools like Google Ads, Facebook Ads Manager, TikTok Ads, Google Analytics, and Looker/Data Studio
• Familiarity with growth marketing tactics, including funnel optimization, experimentation frameworks, and LTV modeling
• Comfortable working the business hours of 10 - 6 PM EST

Desirable

• We're seeking a data-driven, creative, and strategic growth marketer to lead and scale Splice’s paid social acquisition efforts
• You’ll play a pivotal role in building full-funnel campaigns across platforms like Meta, TikTok, YouTube, and emerging channels - while supporting broader growth marketing efforts, including paid search and performance optimization
• This role requires a deep understanding of both performance marketing and the nuances of the music creator audience
• You’ll work closely with creative, brand, content, and product marketing teams to ensure campaigns are brand-aligned, audience-appropriate, and performance-optimized by leveraging insights from across paid and organic channels
• Work with our Agency partners to own and manage Splice’s paid social media strategy, execution, and performance across platforms including Meta, TikTok, YouTube, X (Twitter), and Reddit
• Develop full-funnel campaigns focused on user acquisition, engagement, and retention, aligned with overall growth objectives
• Partner with design, social, and content teams to brief and optimize creative for paid campaigns, including video-first assets
• Collaborate on paid search strategy (Google Ads, YouTube Search) and manage testing frameworks for both SEM and paid social
• Analyze campaign data to identify trends, uncover insights, and optimize performance against KPIs (CPA, CAC, ROAS, LTV)
• Test and scale new paid social platforms and audience segments based on performance
• Manage budgets, forecasts, and reporting for your channels with a focus on efficiency and growth
• Leverage data to spot content trends and emerging creators that can be amplified in paid social strategy
• Work with analytics and BI partners to build dashboards and improve attribution