Growth Manager, Butternut Box
Germany
€70-80k
More information about location
1 day a week in office
Putting the food back into dog food
Job no longer available
Putting the food back into dog food
201-500 employees
Job no longer available
€70-80k
More information about location
1 day a week in office
201-500 employees
Company mission
To deliver health and happiness to dogs and their humans all over the world.
Role
Who you are
- You are passionate about start-ups and obsessed with dogs, just like us!
- A strong understanding of e-commerce and subscription based businesses
- You have a track record in setting up and leading a team
- Affinity with offline and online marketing
- You love marketing and you have a full understanding of e-commerce growth, the associated metrics and a track record of growing a business (unit)
- You have analytical rigour, very strong problem-solving competencies and the ability to dissect opportunities and challenges fully. You focus your energy and time in the right areas
- A thorough understanding of digital marketing - Paid Search (adwords), Paid Social (Facebook/Instagram/TikTok) and SEO
- You are a great communicator. You are able to sell your vision to your team and the wider business. You are a great spokesmodel for your market
- You are fluent in German and English
What the job involves
- We are looking for a Growth Manager to join us at this exciting part of our journey, building our brand presence and sharing the benefits of fresh food with pet parents across Germany
- You’ll play a pivotal role transforming our proven mission and brand into a household name for dog owners across the nation
- In this role, you will build plans that ensure we reach German dog owners, launch and manage key marketing channels and start to build a team to support you
- The role will report into our Germany Country Manager
- You’ll also be able to call on the support of the growth team based in the UK & the Netherlands
- Working alongside the Country Director to build a marketing strategy and plan to grow the German business in 2024 and beyond
- Reporting on and building plans to improve key metrics such as retention, conversion, CPA, LTV
- Successfully launch and manage "always on" marketing channels. These will include Paid Search, Paid Social and an affiliate program
- Analyse the performance of our marketing campaigns and channels - understand what is working, analyse what is not and shape our future activity accordingly
- Develop strong relationships with the team in the UK. Be inspired by what they have done to grow a business and share lessons you have learnt along the way
- Create a German specific customer journey and embed a full understanding of customer retention and life-time value in the business
- Manage a significant budget to achieve your aims and ensure our activities run as efficiently/effectively as possible
- We will have a "playbook" as to how the business has grown in the UK (and other markets) so far and we will be here to help. We do however expect that the German market and customers will be unique in ways we don't fully understand and there will be specific opportunities and challenges. We want you to have a vision as to how these opportunities can be realised and how challenges can be overcome
Our take
Nowadays, consumers are not only getting more fussy about what they eat, but also what their pets eat. Butternut Box caters to this trend for the 11 million pet dogs in the UK, with dishes cooked with fresh ingredients and portioned according to the dog's breed, weight, sex and exercise routine.
Butternut Box’s platform uses computer algorithms to work out the individual needs of each dog, bringing technological innovation to a market that has not seen much of it. With the UK dog food industry worth over £1.5 billion, there is a massive potential market for the company, before even considering international growth.
In order to expand its appeal, Butternut Box has been diversifying its products to include environmentally conscious food, treats and wellness products and services for dogs. Having already launched into a few European markets, the company has acquired Polish fresh dog food company PsiBufet to help extend its operations in Central and Eastern Europe, whilst 2023's substantial VC round will help it to build on its already impressive momentum.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Sep 2023
$369.6m
GROWTH EQUITY VC
Aug 2021
$52.8m
SERIES D
Total funding: $477.2m
Company benefits
- Butternut Discount - Many of our squad have a special dog(s) in their lives; so we are delighted to offer a generous discount so that more dogs can enjoy Butternut and live healthier & happier lives
- 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
- 5 paid 'paws' days per year to support to learning and/or wellbeing
- £500 personal learning & development budget
- Enhanced parental leave (52 weeks’ maternity leave inclusive of 26 weeks fully paid and 6 weeks fully paid paternity/secondary leave)
- Flexible working hours and work from home options
- Cycle to work scheme
- Pension with NEST
- Private Medical Insurance with Vitality & Private Dental Insurance with Bupa
- Time off for fertility treatments and pregnancy loss
- Paid sabbaticals for squad members with 5 or more years at Butternut
- Discounted gym access through MyGymDiscounts
- Lots of office dogs (Ajax, Brio, Basil, Chorizo, Lenny, Jasper, Peggy, Pip and many more….)
Company HQ
Shepherd's Bush, London, UK
Leadership
Kevin Glynn
(Co-founder)Previously an Associate at Goldman Sachs.
David Nolan
(Co-founder)Previously a Trader at Goldman Sachs.
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