When two brands want to partner, they need to share data, but this can often mean sharing data that they'd rather keep private. Habu solves this problem by providing companies with "a clean room", where they can share the data they need to, without sacrificing security and privacy.
Habu was founded by a team of former Krux and Salesforce execs, which has helped the company to build respectability and funding. Habu distinguishes itself from customer data management platforms by using applications and APIs to make the process more streamlined for marketers. The company represents a more agile alternative to big-name analytics providers like Amazon and Google.
Having raised $25 million in funding in 2021, industry confidence in Habu's product is riding high. The company will need to allocate this new funding wisely if it is to continue to compete with companies such as Google, Amazon and popular data connectivity platform LiveRamp.
Steph
Company Specialist at Welcome to the Jungle