Vice President of Revenue Marketing, Muck Rack
$200-230k
+ Equity & annual bonus plan
Public Relations software
Open for applications
Public Relations software
201-500 employees
Open for applications
$200-230k
+ Equity & annual bonus plan
201-500 employees
Company mission
To transform the way companies engage with the media.
Role
Who you are
- Ideal for a high-caliber leader who thrives in fast-paced environments and knows how to mentor teams while getting into the weeds when needed
- 12-15+ years of experience in B2B SaaS marketing with ownership of demand generation, revenue marketing, and/or digital performance
- Proven track record of pipeline ownership across SMB, PLG/self-serve, mid-market, and enterprise motions
- Strong familiarity with modern martech tools including CRM, marketing automation, attribution platforms, and web analytics; fluency with spreadsheets and marketing data
- Demonstrated success partnering with sales and SDR leadership to drive qualified pipeline and revenue outcomes
- Experience overseeing lifecycle and customer marketing programs that drive product usage, expansion, and retention
- A deep understanding of paid media, SEO, and the evolving role of AI in search and marketing
- Comfortable in high-growth environments where hands-on execution and strategic leadership coexist
- A motivating people leader who can attract, develop, and retain top marketing talent
- Analytical and performance-driven, with a deep curiosity for data and a strong bias toward measurable impact
- Builder’s mindset - motivated by solving hard problems, modernizing systems, and creating structure where needed
- Forward-thinking operator, fluent in emerging marketing trends (e.g., AI, PLG, search evolution) with a desire to experiment and evolve ahead of the curve
- Hands-on leader - just as comfortable rolling up your sleeves as you are managing and mentoring a team
- Clear and confident communicator who can translate marketing performance into business outcomes for stakeholders across sales, product, and finance
- Collaborative and low-ego, thrives in cross-functional environments and values partnership over posturing
- Resilient and adaptable, with a calm, resourceful approach to ambiguity, shifting priorities, and complex growth challenges
What the job involves
- We’re looking for an experienced Vice President of Revenue Marketing with a proven track-record of success to join our team and help Muck Rack achieve its next level of growth
- As our VP, Revenue Marketing, you will lead the charge to build and scale a modern, full-funnel marketing engine. From customer acquisition to lifecycle marketing, from paid media to SDR integration, this leader will drive measurable pipeline impact, strengthen customer retention and expansion, and bring data-driven creativity to every touchpoint
- Reporting directly to the CEO, this role is both strategic and hands-on
- Lead integrated marketing programs across paid, owned, and earned channels. Drive pipeline generation and revenue impact across Muck Rack’s self-service, mid-market, and enterprise segments. Develop creative, data-informed campaigns that perform
- Oversee all web and digital performance initiatives. Drive conversion rate optimization (CRO), user experience (UX), and marketing site updates. Shape web strategy with a forward-looking view on how AI is transforming search, discovery, and brand visibility
- Develop lifecycle campaigns that increase product adoption, expand accounts, and reduce churn. Build meaningful post-sale engagement strategies in partnership with customer success
- Design and execute ABM and field marketing programs in partnership with sales. Oversee marketing’s relationship with the SDR function and ensure smooth orchestration across the funnel - from lead to pipeline to close
- Own paid media strategy across channels—search, display, affiliate, retargeting, podcast, and emerging platforms. Leverage strong SEO fundamentals to maintain visibility and growth, while adapting to an AI-influenced search landscape
- Mentor and manage a multidisciplinary marketing team, including field, digital, customer, SDRs, and performance marketing. Create a culture of creativity, ownership, and accountability
- Define marketing KPIs and build dashboards that tie activity to outcomes. Ensure every program has a clear measurement framework and is optimized to hit business goals. Champion a test-and-learn, results-first mindset
- How success will be measured in this role:
- Contribution to pipeline growth and revenue across all segments
- Performance of integrated campaigns, paid media, and SEO efforts
- Improvements in website conversion, engagement, and user experience
- Impact of lifecycle programs on adoption, expansion, and retention
- Alignment with Sales and SDRs to improve funnel efficiency
- Development and performance of a high-impact marketing team
- Clear KPI tracking and consistent reporting on business outcomes
Application process
- 30 min interview with a member of our Talent Team
- A 1 hour zoom interview with the hiring manager
- Skills assessment – prepare and present a case study on how you’ve built and grown Revenue Marketing teams in the past. Plan for 30 minutes of content, plus questions. (Three hours max preparation time)
- Peer interviews with several team members
- Final call(s) with executive team member(s)
Our take
Muck Rack was founded in 2009 as a platform for businesses to connect with journalists. As of 2022, tens of thousands of journalists have profiles on Muck Rack that are available for businesses such as Google, Pfizer, and Duolingo to browse and employ writers from.
The nature of journalism has evolved since Muck Rack’s founding, with social media and digital outlets taking demand away from printed publications. As the landscape changes, Muck Rack has expanded their services to include a Public Relations Management platform.
It’s moves like this, as well as their shift into being a “distributed” business (hybrid or remote) that has ignited a renewed confidence in Muck Rack from investors. Though the company has been bootstrapped since its founding, Muck Rack received its first outside funding to the sum of $180 million in 2022, exemplifying how important investors deem their platform to be.
With its substantial funding, the future is bright for Muck Rack, though they will have to think carefully about how to advance the platform. Digital content can go viral in a matter of hours, and the creators are not always journalists.
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Company benefits
- Fully distributed - Much Rack are committed to a permanent, fully remote environment, core to the way they do business.
- Geo-neutral compensation - Much Rack believe in equitable pay regardless of where you live.
- Time off - 4+ weeks off-the-grid vacation, sick and mental health days, and company holidays.
- Insurance - Health, vision, and dental coverage paid at 100% for individuals
- Retirement planning - MUck Rack contribute 3% of your annual salary to your 401k automatically.
- Paid parental leave - 8 weeks fully paid bonding for all parents + up to 8 weeks fully paid recovery from childbirth.
- Full WFH set up - Including monthly phone/internet reimbursement and coworking stipend.
- Learning & development - Take advantage of unlimited access to learning platforms and regular training opportunities.
- No meeting Fridays - Take control of your calendar, and make time for reflection and deep-focus tasks
Company HQ
Brickell, Miami, FL
Leadership
Gregory Galant
(CEO)Currently CEO & Co-Founder of the Shorty Awards for social media. Previously CEO of RadioTail and Chairman of Halenet.
Lee Semel
(CTO)Currently Co-Founder and Producer at the Shorty Awards. Previously Founder and CTO of Innofinity.
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