Customer Marketing Manager, Launchmetrics
More information about location
Brand performance tools for fashion, lifestyle & beauty
Open for applications
Brand performance tools for fashion, lifestyle & beauty
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To help brands make smarter decisions for the future.
Role
Who you are
- Experience: 3–4 years of experience in customer marketing, field marketing or a related area, with a solid understanding of digital marketing tactics. A true 360° marketer, comfortable managing a wide range of initiatives -from planning and executing physical events to designing, launching, and optimizing digital and email campaigns
- Skills: Strong communication and storytelling abilities, with experience crafting engaging content and campaigns for existing customers. Highly organized and detail-oriented, capable of managing multiple initiatives while maintaining a structured and results-driven approach
- Tools: Familiarity with email marketing tools (ideally Hubspot), as well as CRM environments such as Salesforce
- Analytical: Data-driven with the ability to track campaign performance, analyze results, and refine strategies
- Collaborative: Proven ability to work with cross-functional teams to ensure the success of integrated marketing efforts
- Proactive: A self-starter with strong organizational skills and a keen eye for detail, able to manage multiple tasks and projects simultaneously
- Adaptable: Comfortable working in a fast-paced environment with evolving priorities and goals
- We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application!
What the job involves
- The Customer Marketing Manager plays a key role in driving customer-focused initiatives aimed at strengthening engagement and revenue growth within Launchmetrics’ existing client base
- From expanding our network and acquiring new contacts within existing customer accounts to identifying opportunities, developing campaigns, managing execution, and measuring results, this role ensures every initiative drives upsell potential and directly contributes to revenue growth
- Reporting to the VP of Marketing and collaborating closely with cross-functional teams -including Customer Success, Sales, and Revenue Operations- the profile will lead the planning and execution of customer marketing programs
- This includes physical and digital events, 1:1 account workshops and targeted digital campaigns through email
- Additionally, the role requires a strong business mindset and data-driven approach to continuously assess the impact of customer initiatives, identify areas of growth within the client portfolio and translate insights into actionable strategies that support both customer value and company revenue objectives
- Develop and execute contact acquisition strategies within existing accounts to expand reach across new departments, brands, regions, and decision makers, increasing engagement and identifying new revenue opportunities
- Plan and deliver mid-funnel engagement initiatives, including physical meet-ups, executive roundtables and virtual events, to strengthen relationships, surface new needs, and generate qualified expansion opportunities
- Organize and lead 1:1 customer workshops using Launchmetrics data, interpreting insights through the client’s business lens. Translate findings into compelling storytelling that demonstrates impact and drives follow-up expansion conversations
- Own all customer email communications, from monthly newsletters to targeted upsell and cross-sell campaigns, driving contact growth and engagement in close collaboration and coordination with Digital Marketing and the CX Manager
- Lead the strategic development of customer nurturing programs based on product usage data and intent signals, partnering with Digital Marketing to define engagement scoring models and build targeted nurture tracks that influence expansion and revenue growth
- Align regularly with Customer Success, Sales and Revenue Operations to define expansion priorities, target accounts, revenue objectives, and go-to-market plans tied to measurable growth outcomes
- Track, analyze, and report on engagement metrics, contact growth, campaign performance, event influence, and workshop impact, connecting activities directly to upsell pipeline, cross-sell progression, and revenue contribution
- The Marketing team works daily on the ideation, production and distribution of campaigns with the objective of attracting the Launchmetrics' target audience
Application process
- Intro Call
- Meet & Greet
- Skills Assessment
- Culture Fit Interview
Salary benchmarks
Our take
While there is a multitude of tools that track business and financial performance, Launchmetrics combines these to provide an end-to-end solution to measure brand performance. Its flagship product provides optimization and analytical tools that enable decision makers to make smarter decisions around their branding efforts, and to increase market visibility and revenue.
For fashion, luxury, and beauty industries, the brand is the most important financial asset, with enterprises spending upwards of $250 billion per year on activities directly linked to brand reputation. Launchmetrics has effectively tapped into this market, powering the majority of global fashion shows with a growing customer base including Dior, Fendi and Shiseido.
Its acquisition of DMR, its main competitor, cemented the company's position as the undisputed category leader in brand performance. In 2024, it was announced that Lectra (a major player in the fashion, automotive and furniture markets) would acquire the majority of the capital of Launchmetrics, a partnership which will allow Launchmetrics to accelerate the development of its offering on a global scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2018
$50m
LATE VC
Mar 2015
$17.6m
SERIES E
Total funding: $88.3m
Company HQ
Chelsea, New York, NY
Leadership
Michael Jaïs
(CEO)Michael has been at Launchmetrics since 2002, joining as a General Manager and moving into the role of CEO in 2015.
Share this job
View 2 more jobs at Launchmetrics