Channel Marketing Manager, Geotab
Carrier
Fleet telematics, tracking & management solutions
Job no longer available
Fleet telematics, tracking & management solutions
1001+ employees
Job no longer available
1001+ employees
Company mission
To advance technology, empower businesses and make the roads safer for everyone.
Role
Who you are
- Minimum of 5+ years managing commercial and marketing relationships with Telecom Wireless Carriers / Fortune 500 accounts
- Must have demonstrated experience driving cross-channel portfolio growth through scalable marketing strategy
- High energy, collaborative team member with demonstrated ability impacting and influencing across various functions and at all levels of an organization
- Ability to execute against multiple priorities and excel in a fast-paced, results-oriented work environment
- Must have strong critical thinking skills and proven track record leading innovative business improvements in multichannel environments
- Disciplined strategic planning, execution and analysis of all programs to maximize customer loyalty and optimize promotional strategies
- Experience influencing price, distribution and merchandising placement, as well as launching rewards/recognition/spiff programs
- Bachelor’s degree in Marketing, Business Administration, Commerce, Sales or related field
What the job involves
- Additionally, you will be the key point of contact for our Carrier partner relationship to support the development of joint channel marketing plans that help deliver against sell-in and sell-through targets
- As a Channel Marketing Manager you will work with marketing and sales leadership to set and achieve business targets, and provide monthly, quarterly and annual marketing performance
- Driving, and executing joint marketing strategy and go-to-market planning across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc
- Building and growing marketing relationships to influence partner mindshare for ATL and BTL initiatives
- Leverage data-driven sales, operations and management strategies to inform and scale marketing campaigns and channel programs
- Communicate internally the needs of the channel to help influence decision making. Identify and develop required marketing assets to support marketing strategy and promote joint offerings
- Manage annual budgets for each partner including implementation of MDF funding and reporting against key metrics including: CPL
- Track, measure and report marketing program success
- Lead creative campaign briefing discussions with partner contacts, with ability to drive influence with partner leadership and partner agencies. Serve as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements
- Facilitate roundtables, customer briefings and other forums to develop customer advocacy and VOC
Our take
Geotab is a global leader in telematics, providing open platform fleet management solutions to businesses of all sizes. Its intuitive, full-featured solutions help businesses better manage their drivers and vehicles by extracting accurate and actionable intelligence from real-time and historical trips data.
The platform enables fleets to customise and scale their telematics implementation to meet their business needs. This approach has allowed Geotab to closely align with strategic partners that provide customisable solutions to help improve productivity, fuel efficiency and driver safety. Many Fortune 500 companies rely on Geotab’s technology to provide measurable management data.
Geotab continues to add new features and upgrades to its offerings, and has increasingly put forwards solutions to help businesses reduce their carbon footprint. Many of its recent partnerships have been made towards this end, and it has also focussed on increasing sustainability in its own supply chain and operations - demonstrating that contributing to decarbonization is indeed high up its agenda.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- With us, you’re covered. We provide competitive medical and health benefits to eligible Geotabbers
- Whether you call it a 401K, RRSP or a pension, we help our staff save up for their adventures after Geotab
- We promote a hybrid work model so employees can enjoy the benefits of working from home and from the office
- We offer flex work schedule to help accommodate employees' needs
- Parents will receive a generous financial bonus for the arrival of their new baby, or the adoption of a child
- Geotab cares about the environment - We offer a financial incentive to purchase or lease an electric vehicle, motorcycle or motorbike
- We encourage continuous learning and internal growth and offer training and courses as well as tuition and professional membership reimbursement
- Geotab provides reimbursement for select items to enhance your home office setup
- We offer subsidized fitness membership to support our employees' health and wellness
Company HQ
Oakville, ON
Leadership
Neil Cawse
(CEO)Former CEO of Vircom, Director of Datatec.
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