Associate Field Marketing Manager, Contentful
$88-96k
+ Stock Options
Content management platform
Job no longer available
Content management platform
501-1000 employees
Job no longer available
$88-96k
+ Stock Options
501-1000 employees
Company mission
To modernize how content flows by leading the transition from legacy CMS to content infrastructure.
Role
Who you are
- Bachelor's degree
- 2- 5 years of B2B working experience in the field marketing or experiential marketing space, or equivalent in an adjacent marketing function
- Passionate about the role field marketing plays and excited to bring new and fresh ideas to Contentful
- Ability to execute cohesive event strategies, including messaging, audience, and execution with creative flair
- Able to work independently and in a group setting
- Must work well in a dynamic and fast-paced environment; able to multitask and effectively manage time
- Acute attention to detail; demonstrated ability for accuracy and thoroughness
- Experience working with internal and external clients
- Proven negotiation, problem-solving, organization, and project management skills
- Creativity in delivering results with constrained budgets
- Self-motivated and proactive with a desire to grow and learn in a fast-paced environment
- Knowledge of the customer experience landscape is preferred
- Knowledge of Marketo and Salesforce is not required but helpful
- Ability to travel domestically as required; some international travel may occur in the future as well
What the job involves
- Contentful is looking for an Associate Field Marketing Manager to join our Marketing Team in Denver on our Growth & Performance Team. In this role, you will assist in developing marketing programs for our go-to-market team to increase awareness, drive engagement, build and progress pipeline. Working closely with the sales teams, you will drive regional events and execute campaigns in order to support our efforts
- The successful candidate will be a key player in working with cross-functional teams that engage key accounts and support Contentful’s commitment to build trust and credibility as a composable CMS solution. The role will be heavily focused on driving business growth by building brand awareness and generating marketing leads via multiple marketing channels, including a heavy events execution portfolio, virtual programming, and field activities
- Collaborate with our sales teams and marketing stakeholders to identify target audiences and execute field marketing strategies to suggest, build, and execute campaigns to support our pipeline development
- Own Commercial Segment marketing activities for North America
- Assist in developing and executing localized/regional marketing campaigns, aligning them with broader marketing objectives to drive engagement and generate leads
- Manage all aspects of event coordination in defining key objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, and F&B, & logistics
- Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales and marketing teams
- Strategize, order, and deliver promotional items to support sales & events
- Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc
- Complete quarterly budget reviews and ROI analysis; incorporate findings and feedback to further refine programming tasks
- Achieve benchmarked ROI metrics by working with the sales and demand generation teams, managing and analyzing campaign data in Salesforce
- Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets
- Comfortable driving recurring team calls, presenting campaign initiatives, and soliciting feedback from both recaps to stakeholders and an executive leadership audience
Application process
- The application deadline is 1/21/25
Our take
Creating, distributing and managing digital content can be complex, time-consuming and difficult, especially at scale. Contentful solves this problem by centralizing all content management into one API-based system.
Since founding in 2013, Contentful has grown to become one of the largest companies of its kind. It now serves thousands of customers, many of which are enterprises such as Danone and Bang & Olufsen. Importantly, the company has continued to improve its offering, for example by partnering with eSSENTIAL Accessibility to offer a way for users to achieve ADA compliance.
In recent years, Contentful has grown its executive team, attracting top talent from companies like Zendesk and Atlassian which has helped to accelerate its ambitious growth strategy. It has also expanded its relationship with AWS, launching the Contentful Composable Content Platform in AWS Marketplace, a key move that will help to broaden its reach and ensure it remains a key player in the competitive CMS market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Diversity is a priority
"I really like the no-nonsense approach to D+E+I in Contentful. We employ people from over 70 nationalities, there are a lot of grassroots employee..."
Funding (last 2 of 8 rounds)
Jul 2021
$175m
SERIES F
Jun 2020
$80m
SERIES E
Total funding: $331.1m
Company benefits
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Generous amount of paid time off, including vacation days, education days, and volunteer days
- Use your personal education budget to improve your skills and grow in your career
- Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- Use your physical fitness budget to get away from your desk and support your physical wellness
- A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
- Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!
- Access to our Employee Assistance Program (EAP) for information, support, discussion, and counseling for life’s challenges
- Comprehensive health/dental/vision care package covering 100% of monthly premiums for employees
- 16 weeks of paid parental leave to care for and focus on your growing family
- New hire office equipment stipend. Get the gear you need to work at your best
Company values
- Be humble - We are not centered on ourselves, but focus on the needs and contributions of others around them
- Embody a growth mindset - We believe in our collective potential to develop and evolve through dedication and continuous learning
- Start with the customer and work backwards - The first question we ask is “What customer need does this solve?” and treats each customer with empathy
- Strive together - Creating anything of significance without collaboration is challenging, so we work hard together to make an impact
Company HQ
Brunnenviertel, Berlin, Germany
Articles
Leadership
Paolo Negri
(CTO)Previously worked as Senior Developer at AutoScout24, and Senior Developer Team Lead at Wooga.
Sascha Konietzke
(CSO & Board Member)Previously worked as EMEA Manager at Hewlett-Packard, and founded a range of companies including angel investment firm Ko9.
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