Account Director, GWI
Enterprise Agency
$120-130k
Plus commission plan
3 days a week in office
Consumer insights for media businesses
Posted today
Consumer insights for media businesses
501-1000 employees
Posted today
$120-130k
Plus commission plan
3 days a week in office
501-1000 employees
Company mission
To delivers the human insight layer to decision makers, empowering them to move with clarity, speed and precision by grounding every action in real human understanding.
Role
Who you are
- Seniority level: mid-senior/director level
- You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for in you:
- 👉 Bring demonstrated experience selling market research or working with consumer audience data in an ad agency role
- 👉 Strong data-driven storytelling skills that can showcase GWI’s value propositions
- 👉 Effective time management and organizational abilities
- 👉 Experience using Salesforce or other CRM tools
- Competencies:
- 👉Able to think strategically and translate big ideas into measurable results
- 👉Detailed understanding of the sales cycle with a proven track record of success
- 👉Ability to identify and pursue new business opportunities independently
- 👉Ability to build trust quickly and establish credibility with senior stakeholders
What the job involves
- At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for an Account Director to play a key role in our Enterprise team in New York. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary
- As our Account Director, you’ll:
- Own GWI’s relationship with some of the top network agencies in the world, such as WPP, Stagwell, and Havas. Our ideal candidate will excel at relationship-driven opportunities, have proven sales experience with market research tools and data, and come with their own network of well-earned industry contacts
- A few things you’ll be responsible for:
- 👉 Own the entire revenue cycle with existing Tier 1 agency accounts – everything from renewal to upsell and expansion
- 👉 Identify new business opportunities within the account structure and execute well-planned, creative strategies to achieve both short-term and long-term commercial growth goals
- 👉 Enthusiastically present GWI product offerings with your own personal conviction and style
- 👉Collaborate well within a team-oriented environment - bring fresh thinking and new ideas to your team and senior leaders at GWI
- It’s also fun; shaking things up is what working for GWI is all about. You’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment
Our take
Consumer insights have always been a linchpin of good marketing strategy. However, with the pace of digital transformation picking up and some major upheavals throwing additional change into the mix, the ability to closely track the rapidly changing consumer landscape might just be more crucial than ever.
GWI provides consumer insights to media agencies, marketers, and publishers globally. The company claims that its data sets, analysts, and reports represent billions of people worldwide, based on in-depth market research questionnaires with millions of respondents.
Boasting major corporate clients like Microsoft, Google, and Twitter, it is clear the company has got something right. The avenue for its growth is wide, and it will be interesting to see how the rise of disruptive tech like wearables, Internet of Things, and Web3 will affect its data gathering. With over a decade’s worth of experience, GWI has no reason not to be confident about its future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2022
$180m
SERIES B
Jul 2018
$40m
SERIES A
Total funding: $220m
Company benefits
- Perks: There's free fruit and breakfast when you hourney into the office. And for the days you don't, you'll have the latest tech and a home-office budget to hit the ground running. Plus, you'll glove all the free swag
- Training: Everyone wants to be their best self - and feel comforatble enough bringing their best self to work. Diversity and inclusion is at the heart of everything we do. We offer continuous development opportunities, both personand professional
- Flexible working: We take pride in our flexible workplace. We're big fans of hybrid working, early finishes on Fridays, flexitime to balance work and life, and a 'work from anywhere' option for the jet setter in you
- WellbeingL Happiness is everything. We've got mental health awareness months and wellbeing weeks, counseling through Spill, charity and volunteering days, social outings, and virtual clubs. Feeling good mentally, physically, and socially matters. We get it
Company HQ
Farringdon, London, UK
Leadership
Tom Smith
(Founder & CEO)Worked as Head of Consumer Features at Universal McCann, before founding Trendstream (the company that went on to build GWI).
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at GWI
OneGWI (Global DE&I Committee)
- At GWI, we want employees to inspire and be inspired. We believe that diversity is the heart of what drives innovation and creativity. Together, we continue to build an inclusive culture that supports all employees to bring their best selves and stand out. We do that by creating a culture that celebrates the diverse voices of our employees where they all have equal opportunities. We believe that it is the right thing to do and it is fundamental to who we are, what we do and our success.
- The foundation of a truly diverse and inclusive organisation is one where the principles of psychological safety are applied and where diversity and inclusivity are baked into everything it does. Without that, you end up with a revolving door of talent. We approach things with respect and openness. We acknowledge that we won’t get everything right all the time, so we listen and learn and do better next time. This is the same approach that we expect from all of our employees.
- We have OneGWI, an Employee Resource Group (ERG), that focuses on driving educational, systemic change and advisory support across the organisation. We are also in the process of revising several of our policies to make them more inclusive, such as parental leave and compassionate leave. We also have tools like an inclusive language guide, and various guidance pieces for things ranging from the menopause to Ramadan
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