Lead Social Content Creator, Updraft
£45-55k
Anti-debt financial app
Be an early applicant
Anti-debt financial app
21-100 employees
Be an early applicant
£45-55k
21-100 employees
Company mission
Help consumers find freedom from cumulative lifestyle borrowing such as credit-cards, overdrafts and buy-now pay-later schemes.
Role
Who you are
- We're on the hunt for a Social Content Creator who lives and breathes internet culture, knows what’s trending before it hits the mainstream, and can turn complex financial topics into viral-worthy, relatable content
- We'll consider applications from all experience levels - show us how damn creative you are, and your ability to create great video
- 2+ years of experience in social content creation (agency or in-house)
- Deep understanding of what works on each social platform—and how to adapt tone and format
- Strong video production and editing skills (you know your CapCut from your Final Cut or others)
- Experience being on camera and comfortable presenting with charisma and clarity
- Obsessed with internet culture, creators, memes, and storytelling
- Ability to juggle multiple ideas and test rapidly with limited direction
- Bonus if you’ve worked in finance, tech, or for a brand with a strong social identity
What the job involves
- This is a hands-on, highly creative role with huge scope: from memes to motion graphics, carousels to short-form video, you’ll be helping shape a brand voice that breaks through the noise and builds emotional connection
- 🎬 Content Production
- Plan, script, shoot, and edit standout social-first content—mostly short-form video—tailored for TikTok, Instagram Reels, YouTube Shorts, and beyond. You’ll be the face and/or voice in many of them, so confidence on camera is a must
- 📈 Platform Strategy
- Help define our organic strategy across platforms: what should we post, how often, in what format? You’ll test ideas, track performance, and pivot fast based on what resonates
- 🧠 Trendspotting
- You know what sounds are peaking on TikTok and which memes are exploding on X—and how to make them relevant to our audience. You’ll keep us culturally fluent and reactive in real time
- ️ Campaign Collaboration
- Work closely with brand, product marketing, and paid teams to amplify launches, initiatives, and events with fresh, engaging social content that complements broader campaigns
- 💬 Community Interaction
- Engage with followers, build relationships, and spark conversation. You’ll help humanize the brand and turn comments into connections
Salary benchmarks
Our take
Updraft is an anti-debt financial app going after the £3bn spent on overdraft fees every year in the U.K.
The financial health app harnesses behaviour science, machine learning and open banking to guide users away from bad debt and late fees. The business also steps-in offering their own lower-interest ‘Updraft Credit’, driving revenue without hampering financial wellness.
The company has seen significant investment over 2022 and 23, having raised £380 million over those two years. This substantial capital from the likes of Natwest and Santander will help Updraft accelerate its customers' paths to debt zero. It is also developing new tools for its platform that will help turn users from borrowers into savers. To date, the platform has over half a million users and has helped pay off more than £225 million in overdraft and credit card debt.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Dec 2023
$30.1m
EARLY VC
Dec 2022
$11m
SERIES A
Total funding: $103.1m
Company benefits
- Share options
- Flexible working
- Tech budget
- Home office budget
- Unlimited paid time off
- Financial Learning
Company HQ
Paddington, London, UK
Leadership
Aseem Munshi
(CEO)Prior to Updraft, Aseem ran the credit card and unsecured loan business for HSBC UK. Over 15 years experience in managing several multi-billion dollar consumer asset portfolios.
David Yalland
(CPO)Previously CEO of Digital Strategy & Consulting firm, Sketch., winning multiple blue chip clients and spinning out 100,000+ user fintech app, Patch.
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