Marketing Manager, Amazon
Content, Apps & Partner Engagement, 6 Months Fixed Term Contract
The largest online retailer and technology provider
Be an early applicant
The largest online retailer and technology provider
1001+ employees
Be an early applicant
1001+ employees
Company mission
Amazon aims to be Earth’s most customer centric company. Their mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.
Role
Who you are
- The successful candidate will be highly analytical, resourceful, customer focused, team oriented, and will have an ability to thrive in a fast-paced environment
- You will have a proven track record for executing successful marketing programs across multiple touch points
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to measure impact and determine improvements
- Experience in marketing or marketing research
- Bachelors Degree in Marketing or Business (or related field)
Desirable
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
What the job involves
- Content, Apps and Partner Engagement team is looking for an experienced Marketing Manager to drive customer acquisition, engagement, and monetisation for entertainment content on Fire TV and Fire tablets
- The team is responsible for growing selection, deepening customer engagement, and monetising 3rd party apps and video content on Fire devices
- We work with top video and entertainment partners with direct-to-consumer streaming propositions to delight Amazon customers with a wide selection of TV shows, movies, music and more
- This is a unique opportunity to play a key role in establishing a rapidly growing category of content on Amazon’s best-selling devices
- As a Marketing Manager, you will build and execute marketing plans to drive content downloads on Fire devices, customer engagement, and monetisation via purchases of entertainment content and subscriptions
- You will evaluate growth opportunities based on industry trends and internal data, being responsible for the fastest growing Digital Apps & Games content category by revenue
- You will build integrated marketing strategies to drive growth of top entertainment content, working with internal and external partners to bring these campaigns to life
- You will also work in collaboration with the devices marketing team on approaches to market Fire devices to new audience segments
- This is a 6 month FTC based out of our London office
- Conceptualize, build, and execute multi-channel marketing campaigns, including creative development, targeting segmentation, and campaign performance analysis
- Leverage a mix of marketing channels such as owned media (on-device merchandising, retail web placements, email, and social), paid media, community events, PR, customer offers, influencers, and affiliate marketing
- Participate in the establishment, implementation and measurement of the effectiveness of initiatives to drive content downloads, content usage, and in-app purchases
- Work both at the planning level by generating bold and innovative ideas for growth and at the tactical level by helping to manage campaign execution, creating and optimising campaigns, analysing traffic data and solving problems
- Build customer segmentation and leverage audience insights in campaign planning
- Draft and localise marketing collateral and advertising creative for various digital channels
- Identify and evaluate partnership opportunities, including co-marketing opportunities with entertainment partners
Salary benchmarks
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Employees have opportunities to own Amazon stock, participate in 401(k) plans with company match, and enroll in paid life and accident insurance
- Financial counseling and estate planning services are also available, plus paid short-term and long-term disability if needed
- Medical, dental, and vision coverage to all our regular full-time employees, regardless of their level, tenure, or position
- Amazon employees have free access to a network of more than 2 million caregivers, including nannies, babysitters and special-needs caretakers
- Employees receive discounts on certain day care centers, and Amazon provides a variety of free resources for parents of children with autism, ADHD and developmental disabilities
- Adoption assistance for qualified domestic and international adoption expenses including attorney fees, court costs, and travel
- Leave Share program allows employees to give six weeks of paid parental leave to a spouse or partner who isn’t eligible for parental leave from their employer
Company values
- Customer obsession rather than competitor focus
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Company HQ
South Lake Union, Seattle, WA
Articles
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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