Senior Manager of Revenue Marketing, Snapdocs

• 4–7 years in demand generation, ABM, or revenue marketing
• Experience managing named-account or enterprise ABM programs
• Track record of improving pipeline quality and conversion—not just lead volume
• Strong analytical skills with the ability to translate data into decisions
• Hands-on experience with HubSpot (reporting, workflows, funnel analysis)
• Experience partnering closely with Sales in pipeline or account reviews
• Clear communicator who can influence cross-functional partners

Desirable

• You’ll own revenue marketing for our lender segment, operating a highly targeted enterprise ABM motion across a defined set of accounts
• You’ll focus on interpreting account-level signals, making channel investment decisions, and turning data into clear recommendations that shape go-to-market strategy
• You’ll partner closely with Product Marketing and Sales, while leveraging a centralized marketing systems and automation stack
• Own ABM strategy and account intelligence
• Manage a named account program across target lenders, with deeper ownership of top-tier accounts
• Define account tiering, engagement strategy, and trigger-based orchestration
• Interpret behavioral signals and sales feedback to adjust targeting and approach
• Participate in sales reviews as an active partner, not just a marketing stakeholder
• Own channel strategy and investment
• Define and prioritize channels across paid, email, content syndication, and events
• Allocate budget and make clear, defensible investment decisions
• Orchestrate account-level engagement based on intent signals and pipeline stage
• Continuously adjust based on performance and emerging signal patterns
• Turn data into decisions
• Analyze funnel and account-level performance across channels
• Interpret results through the lens of buyer behavior—not just campaign metrics
• Design and evaluate experiments across messaging, conversion points, and engagement strategies
• Maintain a structured experiment roadmap so insights compound over time
• Deliver clear, actionable recommendations—not just reporting
• Partner with Sales on pipeline quality
• Share insights on account engagement, conversion signals, and deal progression
• Participate in pipeline and account reviews as an intelligence partner
• Help define what constitutes a meaningful “meeting-ready” signal
• Align marketing efforts to pipeline quality and progression—not just activity
• Ensure quality in AI-driven execution
• Review AI-generated campaigns, outreach, and assets for accuracy and account relevance
• Define what can be automated vs. what requires human oversight
• Improve how AI is applied across the marketing motion in partnership with systems and ops
• Partner closely with Product Marketing (Lender) to align on strategy, positioning, and priorities
• Leverage a centralized marketing systems team that owns tooling, automation, and reporting infrastructure
• Collaborate tightly with Sales, participating in weekly pipeline and account reviews
• Operate with a high degree of autonomy, using data and judgment to inform direction
• AI is a core part of how we operate. In this role, you’ll use AI to:
• Accelerate account research and signal synthesis
• Generate and refine personalized outreach and campaign direction
• Support experiment design and performance analysis
• You’ll also play a key role in ensuring quality and appropriate use of AI in customer-facing marketing, acting as a judgment layer on top of automated systems