Senior Product Manager, Kit (Formerly ConvertKit)
Growth
$173k
+ $50K Equity
Mixpanel
Senior and Expert level
Remote from Canada, Europe, UK, US
More information about location
Email-first operating system for creators
Be an early applicant
Email-first operating system for creators
21-100 employees
B2BMarketingContentCommunicationDigital MediaSaaSeCommerce
Be an early applicant
$173k
+ $50K Equity
Mixpanel
Senior and Expert level
Remote from Canada, Europe, UK, US
More information about location
21-100 employees
B2BMarketingContentCommunicationDigital MediaSaaSeCommerce
Company mission
To help creators grow and earn a living.
Role
Who you are
- This is a full-time senior IC role ideal for someone who thrives on measurable impact, enjoys hypothesis-driven experimentation, and is excited to shape how growth systems work at a scaling company
- Product-led growth expertise (funnel optimization, experimentation, conversion)
- Data-informed decision making and quantitative analysis
- Hypothesis development and experiment design
- Strong product judgment and prioritization
- Systems thinking and building for scale
- Cross-functional influence and collaboration
- Clear written and verbal communication
- 6-9+ years in product management with significant ownership of growth metrics (activation, conversion, retention, expansion)
- Proven track record driving measurable product-led growth in consumer or prosumer products
- Deep experience with experimentation frameworks and funnel analysis
- Led growth initiatives from opportunity identification through scaled impact
- Partnered closely with data science or analytics teams
- Exposure to platform or lifecycle growth loops
- High ownership and autonomy in ambiguous environments
- Comfort balancing short-term wins with long-term platform health
- Systems thinker who builds foundations, not just features
- Low ego, strong collaborator who influences without authority
- Intellectually curious with a bias toward learning
- Clear communicator who can articulate strategy, tradeoffs, results at multiple levels
- Customer-focused while maintaining business discipline
- If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply
What the job involves
- Growth at Kit isn't a side function - it's core to our product strategy
- We're looking for a Senior Product Growth Manager to drive high-impact growth initiatives across activation, monetization, and expansion that help creators succeed faster and more predictably
- This role is about building durable growth systems that compound over time, not one-off tactics
- You'll own key growth surfaces end-to-end - from identifying opportunities to shipping experiments to scaling what works
- You'll report to Katie Swett Miller, our Chief Product Officer and collaborate closely with Engineering, Design, Data, Marketing, and Lifecycle teams
- You'll partner across functions to ensure alignment between product experiences and go-to-market efforts, while having access to a peer group of Product Managers across Kit for support and mentorship
- First Week: Dive into Kit's product ecosystem, growth metrics dashboards, and current experimentation framework. Attend Get-To-Know-You (GTKY) meetings with cross-functional partners. Get access and learn key tools like Linear, Mixpanel, Omni, and our experimentation platform
- First Month: Analyze onboarding flows and activation funnels to understand current conversion patterns. Review past experiments and their outcomes. Present your observations and opportunity areas to the team
- First Six Months: Own and evolve your product-led growth roadmap with at least 3-5 shipped experiments. Lead hypothesis-driven tests that reduce friction in key workflows. Partner with Data to establish clear success metrics and translate insights into product decisions. Successfully improve a core growth metric (activation, conversion, or expansion)
- First Year: Drive measurable improvement across Kit's growth funnel through systematic experimentation and scaled solutions. Build durable growth systems that contribute meaningfully to Kit's 2025 revenue target and our long-term vision of $100,000,000 ARR from 250,000 creators. Establish yourself as a trusted growth product leader whose work compounds over time
Application process
- Deadline to Apply: January 31, 2026 at 5:00 AM UTC
- We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:
- A phone screen with our recruiter
- Hiring manager interview
- Take-home assignment
- Panel interview with cross functional stakeholders
- Final interview
Our take
Kit, formerly ConvertiKit was founded in 2013 to help online creators and bloggers make money through email marketing. The company has amassed more than 550,000 creators that reach 590+ million fans.
Following a boost to email marketing engagement rates, Kit’s strong existing network put it in a good position to take advantage of it. Add to that the increasing shift towards eCommerce, and the company’s offering is increasingly looking like a smart solution for content creators looking to monetize.
Kit’s acquisition of musician marketing platform FanBridge sees the platform scooping up musicians looking to explore alternative revenue streams online following the pandemic throttling of tours and live gigs. With plans to add Spotify and BandsInTown integrations, as well as ‘tip jars’, this is an interesting direction to see the email marketing company expand into.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- Vacation time: 4 weeks of paid vacation plus 10 paid holidays a year
- Health: Excellent health, vision, and dental benefits. 2 weeks of paid sick leave per year, including mental health days
- Profit sharing bonus: We celebrate our hard work and success with twice yearly profit sharing distributions
- Parental leave: 12 weeks paid leave for all caregivers, plus flexible scheduling in your child's first year
- Supportive leave: We're here to support you when life takes a turn. You'll have up to 6 weeks (each) of paid bereavement leave, medical leave and natural disaster leave
- 401K: 401k match of up to 5% of your salary to help you save for the future
- Vacation bonus: We'll help pay for your trip with a $1,000 yearly "paid paid vacation" bonus
- Learning budget: Use your annual Learning & Development budget to buy books and courses to keep your skills sharp
- Yearly conference: We'll pay for your registration and travel expenses to the conference of your choice each year
- Team retreats: The team gathers twice a year in-person for fantastic team retreats where we strategize, connect and bond
- Equipment: $4,000 equipment allowance upon joining the team and then $3,000 every two years after that 🇺🇸
Company values
- Teach everything you know – We teach everything we know for the benefit of creators and the broader tech industry. We encourage our community to do the same
- Create every day – Our best days are the ones when we create. Every person on the team is a creator and can roll up their sleeves to help build a better product and company. We believe consistent progress every day leads to incredible results
- Work in public – We share everything from our soaring successes to our epic failures because it helps us learn together. Besides, if we aren’t willing to sign our names to our work and put it into the world, we’ll never truly reach our potential
- Default to generosity – We make an impact by generously serving others. We’re a team of people who care deeply about one another, the creator community, and the wider world around us
- Creator success is our success – Every project we choose, every feature we build, every story we tell — they should all tie back to helping creators succeed. When creators grow their audiences, earn a living, and support their families, we all win
- Do it with excellence – When we choose to do something, we set the bar high. We iterate our way to excellence. When we can’t, we say no. When we say yes, we go all in to reach our potential. We have fun while doing the best work of our lives
Company HQ
Downtown, Boise, ID
Leadership
Nathan Barry
(Founder & CEO)Studied Marketing and Graphic Design at Boise State University and worked as a freelance software designer. Worked as Senior UX Designer at Unity Media Group. Also founded iOS and web applications design company Legend.
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