Digital Marketing Manager, Bitcoin Depot

• The right candidate will have recent hands-on experience updating websites, driving improvements to SEO rankings and conducting detailed A/B testing in marketing campaigns
• The DMM should also have a strong grasp of current marketing tools and marketing automation platforms
• If you are goal-driven, are a seasoned digital marketer and are crypto-passionate, this opportunity may be for you
• Bachelor’s degree in marketing, business, data science or a related field
• 8 + years of related experience in a fast-paced working environment
• Strong data analysis experience to include advanced Excel skills and in-depth understanding of ROI
• Expert level experience in Google Ads, Google Search Console, Google My Business, Google Analytics, Data Studio or equivalent tools
• Wordpress or other CMS experience
• Proficiency with JavaScript, CSS, and/or HTML
• Strong work ethic (a “That’s not my job.” attitude will not work at Bitcoin Depot.)

Desirable

• Bitcoin Depot (bitcoindepot.com) is the world’s leading cryptocurrency ATM network. Based in Atlanta, GA, our business, and our teams are rapidly expanding, and we are looking for a Digital Marketing Manager (DMM) to join our dynamic Marketing team and help us Bring Crypto to the Masses™
• The DMM will report to the Director of Marketing and will have primary responsibility for maintaining the company’s B2C Paid Media/Google Ads campaigns and strategy, our online presence, as well as managing our digital marketing campaigns
• Directly manage our Google Ads strategy and campaigns. Manage a multi-million dollar annual budget
• Direct the operations of our strategy and campaigns of Meta, Twitter, Linkedin and other relevant paid media platforms
• Build, update and manage the company’s website and other web properties. Manage external agencies and relationships with IT in obtaining infrastructure support
• Plan and execute multiple concurrent outbound marketing automation campaigns
• Optimize landing pages and user funnels
• Continuously benchmark and evaluate our SEO performance against competitors and our own historical performance. Drive improvements in our rankings
• Brainstore new and creative growth strategies
• Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points
• Identify trends and insights, and optimize spend and performance based on the insights
• Measure and report performance on all digital campaigns and assess against goals (ROI and KPIs)
• Assist in the development of internal processes that improves Marketing output
• Advises and assists the PPC/Adwords manager or Social Media managers as needed