Field Marketing Specialist, Salesforce
CA$69.6-95.7k
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
CA$69.6-95.7k
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- 2-4 years professional experience third party events field or a similar discipline - including planning and execution of in person and virtual events
- Experience in Marketing Operations, Analytics, and/or Business Operations is a plus
- Strong organizational skills with careful attention to detail and the ability to manage multiple tasks simultaneously
- Comfortable working in a deadline-driven environment
- Excellent written and verbal communication skills, with the ability to support presentations and and draft email templates that align with event themes and drive lead conversion
- Proactive and self-motivated team player who takes ownership of responsibilities and follows through on deliverables
- Experience partnering with Sales and Marketing to design and optimize pre- and post-event campaigns focused on maximizing ROI and pipeline conversion
- Familiarity with Slack, Google Suite, Splashthat
- Experience or familiarity with Salesforce and/or other marketing tools used for campaign management and reporting
What the job involves
- We’re looking for a detail-oriented Third Party Events Analyst to support and scale Field Marketing initiatives tied to high-impact events. This role serves as both an event strategist and a central connector across teams, driving cross-functional alignment and ensuring operational excellence
- Manage day-to-day field marketing responsibilities for cloud and strategic partner-aligned events, serving as the primary liaison across internal and external stakeholders
- Drive stakeholder engagement, track and report on program performance metrics, and identify white-space opportunities to improve processes, scalability, and operational efficiency
- This role is focused on strategic program management and cross-functional coordination rather than event execution
- Utilize Salesforce to track campaign performance, manage internal relationships, and analyze account data to inform marketing strategies
- Leverage Tableau to develop reports and generate data-driven insights that support event performance analysis and strategic decision-making
- Create and distribute all communications related to third-party events for sales and marketing stakeholders
- Promote and reinforce the process for pre-event meeting booking with field teams
- Develop and launch a pre-event sales guide & post-event follow-up guide featuring key CTAs and relevant content, in collaboration with internal stakeholders
- Drive alignment with sales teams for follow up motions and help drive accountability
- Contribute to and evolve the Third Party Events Playbook, ensuring it is actionable, and aligned with broader marketing goals
- Stakeholder Management:
- Collaborate with internal teams and external partners to ensure seamless execution of third-party events
- Effectively manage and coordinate with 10+ stakeholders on a single initiative, ensuring alignment on priorities, timelines, and deliverables
- Own the pre- and post-event data management process, including attendee list uploads and lead routing
- Generate and compile all relevant Org62 attendee reports to support third-party event follow-up and reporting
- Ensure attendee data is accurately captured and incorporated into post-event follow-up guides
- Determine lead prioritization and Sales Dev follow-up strategy based on engagement type
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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